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RED66 Marketing Wins a WMPRSA Silver PRoof Award for Best SEM
RED66 Marketing is proud to have won a West Michigan Public Relations Society of America (WMPRSA) Silver PRoof Award! This is for Best SEM for our work with our client, Custom Indoor Cycles. The WMPRSA PRoof Awards recognize the work of public relations and communications practitioners in the West Michigan area. Awardees demonstrate skill, creativity,…
Put a Halt to the Hassle: Keep Track of your Company’s Login Information
Want to learn how to keep track of passwords for your business? One of the first things we do when onboarding a new client is ask for access to their website, social media accounts, email marketing platform, Google My Business page, and Google Analytics. For some clients, this task is resolved through a simple email.…
What I Learned In My Internship That I Didn’t Learn in School
As I went through my undergraduate program at Grand Valley State University, I often heard from graduates that “everything you do for your job, you learn on the job.” My program at GVSU offered me more information than I thought while hearing this constantly during my 4 years at school, but there are definitely aspects…
What Does it Take to Have a Successful Website?
Our approach is that you should always view your website as a living, breathing marketing tool. It’s never done. The website is the wheel, but there are many spokes that make it work. These spokes include design, SEO, copy, development, and more, all of which play a role in your website, impacting the bottom line.…
Don’t Leave Your Marketing to Luck
Happy St. Patrick’s Day! While there are some things that we can leave to luck, your marketing shouldn’t be one of them. Unfortunately, we know there are still quite a few people who rely on luck as their sole marketing strategy. They hit that publish button on their blog or social media post and hope…
Why You Should Prioritize Evergreen Content
In the world of marketing, you will hear the term “evergreen content” often. Evergreen content is essential when thinking about your digital footprint, and especially in regard to search engine optimization, as well as your social media profiles. Although trending topics can be important, they do have a “time limit” with relevancy, so it’s important…
Google My Business: A Breakdown
If you’re thinking about anything related to search engines, odds are you’re thinking about Google. But the engine is much more than it used to be, and it continues to grow and evolve with the times. Google My Business makes our lives that much easier when it comes to searching for nearby businesses. The benefits…
7 of the Best Digital Tools We Use & Love
In the digital marketing world, utilizing any and all tools to make our jobs easier and improve the impact for clients is part of our every day routine. RED66 has tried many tools over the last 5 years, so we thought why not share these solutions with you, instead of keeping them all to ourselves.…