Website Design & Development

how to outsource digital marketing

Grow Without Adding Overhead: How To Outsource Your Digital Marketing

By Sydney Fairman / November 5, 2024 /

Let’s face it-keeping up with marketing activities these days feels like a full-time job in itself. The moment you think you’ve nailed your strategy, a new algorithm update or social media feature pops up, leaving you scrambling to adjust. And if you’re busy running a business, who has time for that? That’s why outsourcing your…

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ethical marketing agency

The 5 Key Aspects of an Ethical Marketing Agency

By Sydney Fairman / June 9, 2023 / Comments Off on The 5 Key Aspects of an Ethical Marketing Agency

Choosing an ethical marketing agency is so much more than just selecting one that fits your budget. It’s also about finding one that has the ability to understand your business and how it operates, and be able to adapt their services accordingly. Too many times, we’ve onboarded new clients who tell us horror stories about…

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questions to ask a marketing agency

Top 3 Questions to Ask During Your Marketing Meetings

By Rebecca Dutcher / May 17, 2023 / Comments Off on Top 3 Questions to Ask During Your Marketing Meetings

We’ve all had that thought before; “this meeting could have been an email.”  So, why aren’t your marketing meetings just done through email? While we fully understand how valuable your time is as a business owner, we believe there is great value in meeting regularly. Even if it’s virtual, it’s important to meet at least…

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how to improve website user experience

The Power of User Experience: How Great UX Increases Conversion Rates

By Vanessa Lansdale / April 19, 2023 / Comments Off on The Power of User Experience: How Great UX Increases Conversion Rates

Today, more and more web marketers are placing an emphasis on a user’s experience. In fact, it’s reached the point where the phrase “user experience” has become tossed around so much that the meaning is getting lost in translation. However, knowing how to improve the user experience for your website is a whole other undertaking.…

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why use wordpress for website

Why WordPress Is This Agency’s Web Development Platform of Choice

By Vanessa Lansdale / November 16, 2022 / Comments Off on Why WordPress Is This Agency’s Web Development Platform of Choice

You may be wondering, “why should I use WordPress for my website?” But first, it’s important to realize that no two websites are the same. From design to domain and everything in between, websites are unique digital and visual representations of an organization, its values, products, and services. For each unique company, there is an…

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think like a customer

Think Like a Customer In All Content Marketing

By Rebecca Dutcher / October 12, 2022 / Comments Off on Think Like a Customer In All Content Marketing

Whether you’re selling a product, a service, or yourself, thinking like a customer is the key to making long-lasting connections. When was the last time you enjoyed hearing someone spout off all of the things that make them amazing without any concern for the people around them- never? Empathy is crucial to building genuine connections.…

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website maintenance package

ROI of Website Maintenance

By Rebecca Dutcher / July 8, 2021 / Comments Off on ROI of Website Maintenance

Need a website maintenance package tailored for your business? During the last year, over 12,000 stores have closed in the United States alone due to the COVID-19 pandemic. To adapt and survive, many businesses went digital, and as a result, the e-commerce industry has grown by 44%.  For a physical store, cleaning, stocking, re-sets, and…

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West Michigan Public Relations Society of America award

RED66 Marketing Wins a WMPRSA Silver PRoof Award for Best SEM

By Rebecca Dutcher / June 28, 2021 / Comments Off on RED66 Marketing Wins a WMPRSA Silver PRoof Award for Best SEM

RED66 Marketing is proud to have won a West Michigan Public Relations Society of America (WMPRSA) Silver PRoof Award! This is for Best SEM for our work with our client, Custom Indoor Cycles. The WMPRSA PRoof Awards recognize the work of public relations and communications practitioners in the West Michigan area. Awardees demonstrate skill, creativity,…

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what i learned in my internship

What I Learned In My Internship That I Didn’t Learn in School

By Rebecca Dutcher / May 20, 2021 / Comments Off on What I Learned In My Internship That I Didn’t Learn in School

As I went through my undergraduate program at Grand Valley State University, I often heard from graduates that “everything you do for your job, you learn on the job.” My program at GVSU offered me more information than I thought while hearing this constantly during my 4 years at school, but there are definitely aspects…

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which item is most important for a successful website design

What Does it Take to Have a Successful Website?

By Rebecca Dutcher / May 13, 2021 / Comments Off on What Does it Take to Have a Successful Website?

Our approach is that you should always view your website as a living, breathing marketing tool. It’s never done. The website is the wheel, but there are many spokes that make it work. These spokes include design, SEO, copy, development, and more, all of which play a role in your website, impacting the bottom line.…

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