Web Design & Development

Everyone knows a “guy” – or this case a “girl” who can help with a website. These days that is a blessing and a curse. Lots of noise for you to wade through as you consider who would be the best to help with your website design and development project.

Our approach is to design a website that is a hub of information for your target audiences. We consider how the website can help you become more efficient in lead generation, sales, customer communication, support, and even back office processes like bill payments, account information and more.

We’ve been a part of simple web development projects for lead generating marketing websites  on WordPress to completely custom web based applications that integrate with ERP software systems, house sales information, customer dashboards, customer specific portals and more.

You Can Get a Website Anywhere

Many of the same thoughts, considerations and details you put in when buying a car or a home should go into creating your new website. Yes, it is that big of an investment and should last you several years, if not more, when planned, designed and developed properly.

What are a few key website development factors?

• Cost
• Reliability
• Look & Feel
• Accessories
• Features & Functionality
• Performance
• Integrations
• Maintenance

Web Maintenance. If you’ve ever developed a website, you know it takes time and effort – and focus away from your “real job”. Websites are NEVER done. Never! So it’s important to plan for how your site will be updated and kept fresh for visitors. That’s where we come in. If you already have a website and are looking to do some minor updates or a major overhaul, then let’s have a conversation.

Have a question?

Option 1. Optimized Wordpress Website

Your company may have a great marketing team in place and simply needs an updated website to pull all of your sales and marketing efforts together online. Our team will work with you to create a new website that has a solid SEO foundation. And, we'll be sure your team is able to maintain the site by providing a training session and user guide. You'll be guided through our website development process to ensure all aspects of your website represent your company, your brand and encourage prospects to convert.

Deliverables

• WordPress Theme customized with your website brand, colors, and images
• Page and URL structure with all main on-page SEO elements completed
• Content writing for website
• Create online lead form(s) (quote request and contact us)
• Stock photos for website creation
• Editing guide and training

Option 2. Marketing Strategy & Website Development

When you have a strong sales team and good marketing support, sometimes businesses just need some clarification, assistance with developing a marketing plan to support company growth and a website that represents it well for prospects, customers, and employees. This is a great option when you have a great team that needs some outside expertise in clarifying the marketing strategy, messaging and outlining the plan of action. In our experience, we've found that this strategy development, the tactical marketing calendar, and a strong website are all some clients need to set things in motion.

Deliverables

• Creative campaign creation based on key differentiators (2 concepts to consider).

• Messaging development

• SWOT analysis

• A marketing plan with 12-month tactical calendar

•  Content calendar for SEO focused blogs and email topics

•  Custom designed website based on selected creative campaign

• All web development items from Option 1

Option 3. Marketing Management Package

Like many sales-driven B2B companies, uniform and linen rental companies have a strong sales team, while marketing support is limited at best. This option is ideal when your sales team needs assistance in generating wider awareness, providing them with qualified leads, and giving them a resource to develop and implement customer retention and new business campaigns. You'll have a dedicated account manager who will oversee your entire marketing strategy, implementation and management of ongoing marketing activities. You're provided constant updates and communication for ongoing marketing activities, along with monthly reports on impact and plans for what's next to keep your marketing game moving forward.

Deliverables

• All items in Options 1 & 2, plus:
• Create marketing content calendar for all audiences
• Write 2 to 3 web articles for SEO/SEM lead generation
• Manage social media, which may include Google My Business Page, Facebook, Instagram, Twitter and Linked In
• Manage Google Pay-Per-Click and retargeting ads, if applicable
• Provide graphic design support for any collateral or ads, direct mail, etc.
• Create and send email marketing messages to prospects and customers