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Know What Your Competitors Are Doing (And Do It Better!)
Wondering what sets your competitors apart, or what’s holding them back? While imitation is known as the best form of flattery, you don’t want to simply copy your competition-outshine them. By digging into what they’re offering, how they’re positioning themselves, and what their customers are raving (or complaining) about, you’ll uncover the insights you need…
What You Should Know About Recent Google Algorithm Updates
Earlier this year, Google had a big search update which impacted sites all over the world. Part of this update was tied to generative AI, in a way to combat content that is not helpful to the searcher. But also not tied to artificial intelligence (AI) content as a whole. Guess what-they just rolled out…
From Data to Decisions: The Role of AI and Automation in B2B Marketing
Is the B2B landscape changing? AI and automation are no longer just industry buzzwords-they’re essential tools that are reshaping how companies operate and compete. As businesses embrace these technologies, they’re not only improving efficiency but also redefining how they attract and retain clients (yes, it’s a total makeover). However, leveraging AI and marketing automation effectively…
How to Outshine Local Competitors with a Strategic Online Presence
In today’s competitive marketplace, businesses must remain bold to stand out from their local competitors. Whether you run a family-owned restaurant, a boutique, or a law firm, your online presence can be the deciding factor in attracting and retaining customers. But how do you outshine your local competitors? The answer lies in a strategic, “local-first”…
How Do You Answer What Makes Your Company Different?
Identifying and Marketing Your Company’s Real Differentiators This article was originally written and published for the CSCNetwork News printed publication. It’s been said that your (personal) brand is what people think of you when they hear your name. The same is true when potential customers hear or see anything related to your company’s brand. What…
A Marketer’s Role in Driving Sustainable Business Practices
As businesses strive to operate more sustainably and reduce their environmental impact, marketers play a crucial role in driving these efforts forward. Sustainability is no longer just a buzzword; it’s a core value that resonates deeply with consumers, particularly with younger audiences such as the eco-conscious Gen Z demographic. However, achieving true sustainability requires more…
Embracing the Future: Google’s Search Generative Experience (SGE) Explained
The digital marketing landscape is in a constant state of flux, ultimately driving us towards more intuitive, interactive, and insightful ways of connecting with information online. In the spotlight today is Google’s Search Generative Experience (SGE), a new feature by Google that marries the complexity of AI with the simplicity of search. At RED66 Marketing,…
Master the Art of Persuasive Copywriting: 5 Proven Strategies
The success of your advertising campaign often hinges on the effectiveness of your ad copy. Focusing on compelling and persuasive ad copywriting is an essential skill that can significantly impact your conversion rates. In this guide, we’ll dive into 5 proven strategies to help you create ads that convert, emphasizing the importance of word choice,…