Articles & Resources

Think Like a Customer In All Content Marketing

Whether you’re selling a product, a service, or yourself, thinking like a customer is the key to making long-lasting connections. When was the last time you enjoyed hearing someone spout off all of the things that make them amazing without any concern for the people around them– never? Empathy is crucial to building genuine connections.…

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What I Learned as a Marketing Intern (That I Didn’t Learn in School)

After a little over 5 and a half months of soaking in knowledge at RED66 Marketing, my marketing internship has come to a close. Throughout the way, I’ve learned more than I thought I would and have expanded my skill-set farther than any collegiate class I’d taken thus far.  Here’s my take the lessons I’ve…

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Top 5 Reasons Your Business Should Join a Chamber of Commerce

Why join a chamber of commerce? You’ve probably heard of your local chamber or chamber-sponsored events and thought, “is becoming a chamber member really worth it?” Or maybe, “I don’t have time to become a member… I’m busy enough already!” However, joining your local chamber (or several!) can be very beneficial for your business. In…

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How to Improve Confidence in the Workplace

Why is confidence important in the workplace? Let’s be honest; at one time or another, we haven’t been too confident (or kind!) to ourselves, especially in the workplace. Self-confidence is a muscle that we often and easily forget to exercise and strengthen; however, we can tell pretty fast when it’s weak or non-existent.  Here are…

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How to Use Search Engine Marketing Trends To Optimize Your Marketing

Is SEO worth it for a small business? Well, let’s answer that. It should go without saying that search engine marketing trends changed dramatically during the pandemic. For one, search traffic exploded across the internet. SEMRush combed through the data to understand the latest search trends and discover where web traffic is heading in the…

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How to Write an Engaging Job Description for Recruitment Marketing

Want to learn how to write a job description? Crafting an engaging, compelling job description is essential in drawing in the most qualified candidates for your open position. With more than 40% of jobs posted online, your job descriptions need to be consistent while also standing out from the rest.  So, what should an engaging,…

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Four Easy Ways to Improve Your Recruitment Marketing Efforts Now

When everyone is hiring, how do you stand out to fill your open positions? Everyone is raising their entry-level wage, and offering more perks or benefits to recruit employees. In a time when there is extremely low unemployment and there are 2 jobs available for every job seeker, it seems like the choice of where…

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What Social Media Platforms Should Your Business Be On?

Trying to figure out social media ideas for a small business can be challenging. As a business owner, it can also be tedious trying to figure out what social media platform you should be active on—you don’t want to waste time on a platform that isn’t valuable for your company. Additionally, you need to ensure…

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