Email Marketing

b2b email marketing best practices

From Inbox to Interaction: Elevating Your Email Open Rates

By Emily Errington / November 16, 2023 / Comments Off on From Inbox to Interaction: Elevating Your Email Open Rates

When it comes to email marketing, success isn’t just about sending messages; it’s about making meaningful connections. At the heart of this connection lies the email open rate. Without a strong email open rate – your messaging isn’t going anywhere. So, let’s delve into everything email open rates; exploring their significance, industry benchmarks, and the…

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ethical marketing agency

The 5 Key Aspects of an Ethical Marketing Agency

By Sydney Fairman / June 9, 2023 / Comments Off on The 5 Key Aspects of an Ethical Marketing Agency

Choosing an ethical marketing agency is so much more than just selecting one that fits your budget. It’s also about finding one that has the ability to understand your business and how it operates, and be able to adapt their services accordingly. Too many times, we’ve onboarded new clients who tell us horror stories about…

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questions to ask a marketing agency

Top 3 Questions to Ask During Your Marketing Meetings

By Jade Molewyk / May 17, 2023 / Comments Off on Top 3 Questions to Ask During Your Marketing Meetings

We’ve all had that thought before; “this meeting could have been an email.”  So, why aren’t your marketing meetings just done through email? While we fully understand how valuable your time is as a business owner, we believe there is great value in meeting regularly. Even if it’s virtual, it’s important to meet at least…

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is email marketing worth it

Is Email Marketing Worth It? How Email Marketing Can Generate ROI For Your Business

By Rebecca Dutcher / February 1, 2023 / Comments Off on Is Email Marketing Worth It? How Email Marketing Can Generate ROI For Your Business

We had a call with a client recently who asked us if email marketing was worth it. They asked this because another agency recently told them they shouldn’t pursue email marketing since it’s a “waste of money.” WHAT?! Um, no! Sorry, not sorry. Email is alive and well, and should be part of your marketing…

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think like a customer

Think Like a Customer In All Content Marketing

By Trent Rantala / October 12, 2022 / Comments Off on Think Like a Customer In All Content Marketing

Whether you’re selling a product, a service, or yourself, thinking like a customer is the key to making long-lasting connections. When was the last time you enjoyed hearing someone spout off all of the things that make them amazing without any concern for the people around them- never? Empathy is crucial to building genuine connections.…

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recruitment marketing ideas

Four Easy Ways to Improve Your Recruitment Marketing Efforts Now

By Rebecca Dutcher / July 29, 2022 / Comments Off on Four Easy Ways to Improve Your Recruitment Marketing Efforts Now

When everyone is hiring, how do you stand out to fill your open positions? Everyone is raising their entry-level wage, and offering more perks or benefits to recruit employees. In a time when there is extremely low unemployment and there are 2 jobs available for every job seeker, it seems like the choice of where…

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email marketing for customer acquisition

How to Nurture Relationships Through Email Marketing

By Emily Errington / May 16, 2022 / Comments Off on How to Nurture Relationships Through Email Marketing

With over 4 billion daily email users, focusing on email marketing for customer acquisition can create a large return on investment for your business.  Successful email campaigns are a great way to nurture relationships with both your customers and prospects. However, there are a few important lessons to learn before diving into your email marketing…

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covid impact b2b marketing

COVID’s Impact on B2B Sales & Marketing

By Rebecca Dutcher / September 22, 2021 / Comments Off on COVID’s Impact on B2B Sales & Marketing

Over the last 18 months, sales and marketing as we knew them have changed. And they’ve changed for the near future and likely forever. Salespeople were not able to knock on doors, make cold calls, or even call people in their offices to follow up on things – because people were not there. And if…

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what i learned in my internship

What I Learned In My Internship That I Didn’t Learn in School

By Rebecca Dutcher / May 20, 2021 / Comments Off on What I Learned In My Internship That I Didn’t Learn in School

As I went through my undergraduate program at Grand Valley State University, I often heard from graduates that “everything you do for your job, you learn on the job.” My program at GVSU offered me more information than I thought while hearing this constantly during my 4 years at school, but there are definitely aspects…

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best tools for digital marketing agencies

7 of the Best Digital Tools We Use & Love

By Rebecca Dutcher / December 29, 2020 / Comments Off on 7 of the Best Digital Tools We Use & Love

In the digital marketing world, utilizing any and all tools to make our jobs easier and improve the impact for clients is part of our every day routine. RED66 has tried many tools over the last 5 years, so we thought why not share these solutions with you, instead of keeping them all to ourselves.…

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