Do you want to have real, meaningful conversations with your audience? Email marketing is one of the best direct marketing channels to build trust, gain customer loyalty, and convert leads.
When you work with RED66 Marketing, achieving your goals with B2B email marketing is a lot easier than you may think.
What is Email Marketing?
Email marketing is any email correspondence that your business has with your prospects or customers. This could range from drip campaigns that help move prospects through the sales funnel, or monthly newsletters that build brand awareness.
And, with over 4 billion daily email users, email marketing is a tactic that your business cannot afford to overlook. Developing a strong B2B email marketing strategy is essential for businesses that want to make waves in their industry.
The Importance of Email Marketing
Email marketing is one of the best digital marketing tools to help your business generate and convert leads. B2B email marketing allows you to start genuine conversations with customers and prospects, and bring personal care and attention to each contact in a timely manner.
- Build customer loyalty: Stay connected with your audience through regular communication and updates.
Provide engaging content: Bring greater value to your prospects and customers through timely and insightful information.
Connect with different audiences: Create segmented customer lists to ensure you share relevant information with each individual.
Save time & money: Two things we all need more of - email marketing provides your business with a great ROI.
How We Do B2B Email Marketing
Successful email marketing is the result of strong content delivered at the right frequency to create more meaningful connections with your prospects and customers. There is no one size fits all approach.
RED66 Marketing takes an analytical, creative approach to establish an effective email strategy for your business. We get to know you and your customers to ensure the right pieces are in place.
This approach enables us to help you consistently reach your customers and generate value not only for you, but also in your customer’s inbox!
Plus, we’ll handle every step of the process from crafting content to monitoring and evaluating your campaign results, including:.
- List segmentation
- A/B Testing
- Analytics & Reporting
Our team is experienced in working with the top email platforms including MailChimp, Constant Contact, Klaviyo, & more. Connect with our team to learn more about our email marketing strategy!
Drive Conversions with Email Marketing
According to Hubspot’s 2022 Marketing Statistics, we can expect to see $36 for every $1 spent on email marketing! If you ask us, that's a pretty impressive ROI. Especially since email marketing covers a wide range of goals. Some of the most common campaign goals are:
- Build brand awareness
- Increase website traffic
- Nurture leads
- Customer retention
Whatever your business's goal for your email marketing strategy, we can help you achieve it. And when you work with RED66, you’re never locked into a contract. Clients can cancel their agreement with us at any time, with 30 days notice.
We do not trap them into contracts. If it is a fixed price project, we can cancel and then bill only for work done to that point and no further billing will take place.
Interested in learning more about how our team of marketing professionals can help you? Connect with us today!