What’s in a Name

RED66 Marketing was born from the strong color red, and our founders fiery red hair. We could have gone with Ginger but it isn’t the same. 66 comes from her first number when she was the only girl to play football when she was 8 years old. Yep, breaking the barriers at a young age.

We’re about passion for marketing, for doing things to continue to move your message and your business forward. We might push you to be a little uncomfortable and try new things, and you’ll find that is where the most learning, progress and profit can be made.

 

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Option 1. Optimized Wordpress Website

Your company may have a great marketing team in place and simply needs an updated website to pull all of your sales and marketing efforts together online. Our team will work with you to create a new website that has a solid SEO foundation. And, we'll be sure your team is able to maintain the site by providing a training session and user guide. You'll be guided through our website development process to ensure all aspects of your website represent your company, your brand and encourage prospects to convert.

Deliverables

  • WordPress Theme customized with your website brand, colors, and images
  • Page and URL structure with all main on-page SEO elements completed
  • Content writing for website
  • Create online lead form(s) (quote request and contact us)
  • Stock photos for website creation
  • Editing guide and training

Option 2. Marketing Strategy & Website Development

When you have a strong sales team and good marketing support, sometimes businesses just need some clarification, assistance with developing a marketing plan to support company growth and a website that represents it well for prospects, customers, and employees. This is a great option when you have a great team that needs some outside expertise in clarifying the marketing strategy, messaging and outlining the plan of action. In our experience, we've found that this strategy development, the tactical marketing calendar, and a strong website are all some clients need to set things in motion.

Deliverables

  • Creative campaign creation based on key differentiators (2 concepts to consider).

  • Messaging development

  • SWOT analysis

  • A marketing plan with 12-month tactical calendar
  •  Content calendar for SEO focused blogs and email topics

  •  Custom designed website based on selected creative campaign

  • All web development items from Option 1

Option 3. Marketing Management Package

Like many sales-driven B2B companies, uniform and linen rental companies have a strong sales team, while marketing support is limited at best. This option is ideal when your sales team needs assistance in generating wider awareness, providing them with qualified leads, and giving them a resource to develop and implement customer retention and new business campaigns. You'll have a dedicated account manager who will oversee your entire marketing strategy, implementation and management of ongoing marketing activities. You're provided constant updates and communication for ongoing marketing activities, along with monthly reports on impact and plans for what's next to keep your marketing game moving forward.

Deliverables

  • All items in Options 1 & 2, plus:
  • Create marketing content calendar for all audiences
  • Write 2 to 3 web articles for SEO/SEM lead generation
  • Manage social media, which may include Google My Business Page, Facebook, Instagram, Twitter and Linked In
  • Manage Google Pay-Per-Click and retargeting ads, if applicable
  • Provide graphic design support for any collateral or ads, direct mail, etc.
  • Create and send email marketing messages to prospects and customers

 

Have a question? Just ask!

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