Pay-per-click (PPC) Advertising Services
Where does paid advertising fit in your marketing strategy? At RED66, our PPC advertising services are a dynamic part of the well oiled marketing machine that also includes search engine optimization (SEO), social media, email marketing, and much more.
While we don't offer standalone paid search services, we do create customized campaigns that amplify and complement your other marketing efforts. Before we get to drafting copy or creating assets such as graphics or video, we research what the best platform is based on your business’ goals and budget.
From Google to Facebook and LinkedIn, there are so many avenues to go down. Below, we outline the ins and outs of each of these platforms when it comes to PPC.
Google Ads: Not Just a Single Type!
Google Ads is an online advertising platform developed by Google, allowing businesses to create and display targeted ads on Google's search engine results pages and across its extensive network of partner websites. It operates on a pay-per-click model, enabling advertisers to reach their desired audience based on keywords, demographics, and user behavior.
There are several different types of Google Ads, including (but not limited to):
Local Service Ads (LSAs)
For businesses that rely heavily on local clientele, LSAs place your services right at the top of Google's search results. Ideal for local service providers, such as plumbers, electricians, and lawyers, this visibility ensures that local customers see you first!
Search Ads
For this type of Google ad, you bid on specific keywords to have their ads appear at the top of Google's search results. Triggered by user searches, these ads provide businesses with a targeted way to reach potential customers actively seeking products or services related to their offerings.
Display Ads
Display ads are graphical advertisements shown on a vast network of websites, YouTube videos, and apps that are part of Google's Display Network. These ads use images, animations, and text to capture users' attention and can be finely targeted based on factors like demographics, interests, and browsing behavior, making them effective for building brand awareness and reaching a broader audience.
Video Ads
Google Video Ads are a type of online advertising format that appears on YouTube and across Google's Display Network. These ads allow businesses to engage their audience with video content, delivering messages, showcasing products, or telling stories in a visually compelling way to capture viewers' attention and convey their brand's story effectively.
RED66 Team Awarded 2023 PRoof Award for Helping Client Achieve Over $1 Million in Sales Attributed to PPC, With an ROI of 653%
Facebook Ads: Not Just For Socializing
Ideal for both B2C and B2B markets, Facebook Ads enable businesses to create and display targeted advertisements to a specific audience on the Facebook and Instagram platforms.
These ads can be tailored based on demographics, interests, and user behavior, offering a powerful tool for businesses to reach potential customers and engage with them directly.Whether you want to reach middle managers in Chicago or homeowners in your local area, Facebook’s intricate targeting makes it possible.
Plus, with visual stories, carousel ads, and interactive content, you can engage audiences in creative ways.
LinkedIn Ads: Business, Meet Your Audience
Perfect for B2B audiences, LinkedIn Ads helps brands directly reach professionals based on their job titles, industries, or company sizes. With LinkedIn Ads, you can show your ads to exactly the right people, whether it's those looking for new software, or folks interested in a workshop.
If you want to talk to professionals, LinkedIn Ads should be on your radar. Ready to explore? Let RED66 help you get started!
PPC Advertising: The Perfect Companion to Organic Strategy
At RED66, we believe that organic and paid strategies aren't adversaries; they're allies. While organic strategies help establish credibility and long-term brand loyalty, paid advertising offers immediate visibility, precise targeting, and quick results.
They're two sides of the same marketing coin—both valuable in their unique ways.
Why Embrace Paid Advertising Now?
The digital world is noisy. According to Forbes, it's estimated that consumers see between 6,000 to 10,000 ads every day. To cut through this clutter, businesses need to consider a blend of organic and paid strategies.
Paid ads allow businesses to:
- Spotlight their products and services: Stand out from competitors instantly.
- Reach a precise audience: Target based on demographics, interests, behaviors, and more.
- Achieve quick results: Get immediate website traffic, leads, and conversions.
The RED66 Perspective
RED66 Marketing offers comprehensive PPC services designed to elevate your brand's online visibility.
With expertise across platforms like Google Ads and social media, we tailor strategies to maximize ROI, ensuring your ads reach the right audience and drive meaningful engagement by adhering to the following:
- Data-Driven Decisions: Our campaigns are backed by industry insights and deep data analytics, provided by platforms such as SEMRush and Google Analytics.
- Holistic Strategy: We don't look at paid advertising in isolation. It’s a part of your larger marketing efforts, which includes both short-term and long-term tactics for continued success.
- Consistent Monitoring & Tweaking: A campaign isn't "set and forget." We constantly optimize and maintain your paid advertising campaigns for the best ROI.
- Educate & Empower: We ensure you know what we're doing, why we're doing it, and the results we're achieving. Transparency is key, which is why we deliver specialized PPC reports each month to you with key insights and action items.
Supercharge your business growth with our expertly crafted paid advertising strategies. Let us optimize your campaigns and maximize your reach to drive conversions. Reach out today!