It’s all about relationships. Having worked in this industry for 15 years and 3 different types of agencies, the one thing our founder understands is doing what you say you’re going to do, being honest and making a difference for our customer’s business.
Marketing communications isn’t just an external “thing” companies do to bring new business. It’s also about internal staff and stakeholders – so they are all working off the same playbook, have the same story and same outlook on the company, culture and customer.
Today, websites are the core or HUB of your marketing communications – and it’s now more the mobile website first. This is where prospects find you online via search, where people go when they hear about you, have a business card, connect with you on any social media channel. Your website should be a focal point of your marketing, where all other marketing channels are inbound channels to bring people in.
Learn more about our marketing services, check out some of our helpful articles or contact us today to start the conversation about your marketing challenges.
Read the latest from our blog
When it comes to websites, WordPress is our best friend. We do tons of web development here at RED66 Marketing, and we love WordPress. It’s so much more flexible than a single-page landing site and is endlessly customizable with e-commerce and payment gateways. It...read more
When you think of marketing, what comes to mind? Signage? Direct mail? Social media? While these are all relevant ways to market your business, whatever it may be, today we’d like to discuss one of the most tried and true platforms, especially in this day and age:...read more
Our Take on the recent November Luncheon from AMA West Michigan Content marketing is a huge part of what we do for our clients, and it has been for years! It’s tied to lead generation, SEO, SEM, email marketing, customer retention...read more
Option 1. Optimized Wordpress Website
Your company may have a great marketing team in place and simply needs an updated website to pull all of your sales and marketing efforts together online. Our team will work with you to create a new website that has a solid SEO foundation. And, we'll be sure your team is able to maintain the site by providing a training session and user guide. You'll be guided through our website development process to ensure all aspects of your website represent your company, your brand and encourage prospects to convert.
- WordPress Theme customized with your website brand, colors, and images
- Page and URL structure with all main on-page SEO elements completed
- Content writing for website
- Create online lead form(s) (quote request and contact us)
- Stock photos for website creation
- Editing guide and training
Option 2. Marketing Strategy & Website Development
When you have a strong sales team and good marketing support, sometimes businesses just need some clarification, assistance with developing a marketing plan to support company growth and a website that represents it well for prospects, customers, and employees. This is a great option when you have a great team that needs some outside expertise in clarifying the marketing strategy, messaging and outlining the plan of action. In our experience, we've found that this strategy development, the tactical marketing calendar, and a strong website are all some clients need to set things in motion.
Creative campaign creation based on key differentiators (2 concepts to consider).
- A marketing plan with 12-month tactical calendar
Content calendar for SEO focused blogs and email topics
Custom designed website based on selected creative campaign
- All web development items from Option 1
Option 3. Marketing Management Package
Like many sales-driven B2B companies, uniform and linen rental companies have a strong sales team, while marketing support is limited at best. This option is ideal when your sales team needs assistance in generating wider awareness, providing them with qualified leads, and giving them a resource to develop and implement customer retention and new business campaigns. You'll have a dedicated account manager who will oversee your entire marketing strategy, implementation and management of ongoing marketing activities. You're provided constant updates and communication for ongoing marketing activities, along with monthly reports on impact and plans for what's next to keep your marketing game moving forward.
- All items in Options 1 & 2, plus:
- Create marketing content calendar for all audiences
- Write 2 to 3 web articles for SEO/SEM lead generation
- Manage social media, which may include Google My Business Page, Facebook, Instagram, Twitter and Linked In
- Manage Google Pay-Per-Click and retargeting ads, if applicable
- Provide graphic design support for any collateral or ads, direct mail, etc.
- Create and send email marketing messages to prospects and customers
Have a question? Just ask!