Rebecca Dutcher, President
The owner of RED66 Marketing. Yes, the RED comes from her bold hair. And, if you didn’t know, the 66 was her jersey number when she was the first girl to play football at 8 years old. Rebecca has always had a passion for marketing, and building strong relationships with clients – by offering honest input and feedback, and has a firm belief in doing what you say you’re going to do. She’s spent 15+ years working for marketing agencies with specialties in SEO/SEM and web development, branding and creative design and integrated communications – taking all she’s learned to bring the best marketing approach to our clients.
She is a two-time past president of the American Marketing Association of West Michigan Chapter, and vice chair of the board of directors for GROW.
Rebecca guest blogs and speaks often to different associations and organizations including: Terre Haute Chamber of Commerce events: Women’s Conference, Leadership Conference and past Member-Only events, Growth Advantage SMG Groups, CSC Network, Wayland Area Chamber of Commerce, and more. If you’re interested in having Rebecca speak at your event, please contact us today.
She recently received the 2021 Alumni Award from Davenport University, Donald W. Maine School of Business.
Rebecca is married to Steve, and is Mom to Brett (human) and Dog Mom to Leena and Rhino.
Melissa Larson, Director of Client Strategy
Melissa brings to her work first-hand experience, valuable knowledge, deep passion, and a commitment to building authentic relationships. As a graduate of Davenport University, the journey of her career has placed her in a variety of strategic marketing roles in both the for-profit and non-profit sectors. She takes great pride in collaborating with team members and coming alongside clients to help them achieve their goals. Melissa is also currently a board member of The Lucas Project, a non-profit working to provide recognition and respite for special needs caregivers.
Melissa lives with her husband and three boys. She enjoys spending time with family and friends, baking, the outdoors, a good cup of coffee, and a great glass of wine!
Elizabeth Carter, Account Manager
Elizabeth is an MSU graduate with a Bachelor’s Degree in Professional and Public Writing and has always thrived when working with words. Before joining the RED66 team, Elizabeth tried out several careers, first obtaining an Associate’s Degree and working as an American Sign Language Interpreter, then a 5th and 6th-grade math teacher, and finally a freelance copywriter.
Elizabeth has found her calling at last as an Account Manager for RED66, which has allowed her to unlock her creativity, push herself, and bring her passion for writing and love of multi-tasking, organization, and helping others to the team. When Elizabeth is out of the office, she is baking delicious desserts, exploring Grand Rapids by bike with her fiancé and son, and enjoying endless true crime podcasts.
Sydney Fairman, Account Manager
As a 2018 graduate from Central Michigan University with a Bachelors in Applied Arts in Integrative Public Relations and a minor in Journalism, Sydney is our newest Account Manager. Prior to joining the RED66 team, she was the Content Marketing Associate at the Law Offices of Barton Morris. Sydney is a huge advocate for content marketing and the power of repurposing content through various mediums such as social media, email marketing, videos, blogs, podcasts, and much more.
When Sydney isn’t working, you can find her Netflix-ing true crime documentaries, visiting her favorite coffee shop in her downtown Ferndale neighborhood, hanging out with friends, and decorating her apartment. Additionally, she loves attending concerts and has traveled across the country to see her favorite live music acts.
Nicole Kelly, Account Manager
Nicole is a seasoned marketing professional who enjoys building meaningful relationships while also helping clients grow their businesses through strategic marketing initiatives. She has held a variety of different marketing roles since graduating from Northern Michigan University. Nicole also holds an International Marketing Certificate from Universitat Autònoma de Barcelona where she spent a year learning international marketing strategies in Barcelona, Spain.
When Nicole isn’t in the office, you can find her trekking through the woods with her husband and their two English Labs (Obi-Wan & Ollie), camping, or whipping up a new recipe in the kitchen. She’s happiest flying off the grid to explore new places and different cultures.
Gracie Backus, Account Coordinator
As a recent grad from Central Michigan University with a B.A. in Marketing and a minor in Information Systems, Gracie recently joined the RED66 team in May 2021. Gracie had a marketing internship, with Barton Malow, prior to joining the RED66 team. As our social media specialist, Gracie will be creating content calendars, social strategy, managing social media accounts, updating websites, and so much more. She’ll be working remotely (for now) from her home in Novi.
We’re excited to have her on the team and know she will learn a ton and have several new work experiences here since we’re a small team and everyone learns new things every week. Gracie has no pets (YET!) but once she moves closer to the GR area, she plans to get her own furry friend to accompany her here.
Emily Errington, Account Coordinator
Emily recently graduated from Grand Valley State University (Go Lakers!) with a Bachelor of Science in Advertising and Public Relations and minor in Hospitality and Tourism Management. Prior to joining the RED66 team, she was the Social Media Management intern at the Lucas Howard Group. She’s looking forward to working with a variety of clients to gain marketing experience in a wide range of industries. We’re excited to have her and enjoy her eagerness to dive into anything that comes her way!
In her free time, Emily enjoys live music, going on hikes, and baking a variety of treats. Emily is currently living and working remote from metro-Detroit but plans to move back to Grand Rapids in the near future. While she is still living on the east side of Michigan, she is happy to enjoy the company of her family’s dachshund, Lacey.
Jaclyn Lantis, Graphic Designer
Jaclyn is a graduate of Kendall College of Art & Design where she earned a Bachelor of Arts in Graphic Design. Jaclyn has had nearly a decade of prior marketing and agency-related experience through freelance photography and design. With her background in design and photography, Jaclyn is well-versed in client communication, brand management, brand content photography and more. Jaclyn believes in exceeding the needs and expectations of any and all clients.
Fun fact, Jaclyn is also the one who created the RED66 Marketing logo and brand elements. In her free time, Jaclyn enjoys camping with her husband Travis and their golden retriever Toula.
Stephen Szymanski, Marketing Specialist
Stephen is a fifth-year senior at Grand Valley State University studying Advertising and Public Relations with a minor in Philosophy. Prior to joining the RED66 team, Stephen had an internship at Farmhaus Cider Co. and a communications internship with a political campaign. He is also the Community Outreach Coordinator for GrandPR, GVSU’s student-run integrated communications firm. While he has not had prior agency experience, he is ready to “jump into the deep end” and is excited to work with a variety of clients!
In his free time, Stephen enjoys metal music, listening to podcasts, playing video games, and is a self-proclaimed hard cider aficionado.
Alyssa Davis, Social Media Intern
Alyssa is a senior at Grand Valley State University studying Advertising and Public Relations with an emphasis on Advertising. Before joining the RED66 team, Alyssa was a Social Media Intern at Lake Effect Digital in her hometown of Traverse City, MI. She’s very much looking forward to helping smaller brands develop their social media presence with her creative mind and hopes to improve her social content writing skills. While Alyssa has worked with larger companies, her heart remains with smaller agencies.
When she’s not working or going to classes, Alyssa likes to go thrift shopping to find unique clothing and decorations for her house. She is an avid DIY enthusiast and enjoys any home improvement project that allows her to be creative.
Jade Molewyk, Social Media Intern
Jade is a Junior at Davenport University studying Marketing with a specialty in Digital Marketing and Promotions. Prior to joining the RED66 team, Jade was the Produce Manager at Harvest Health Foods in her hometown of Hudsonville, MI. This is her first internship in the Marketing field and she is excited to share her passions for digital marketing and content creation. She is looking forward to applying the concepts she has been learning about in the classroom to the work she will be doing here at RED66 as a Social Media Intern.
In her free time, Jade enjoys thrift shopping, exploring local coffee shops, and taking photos. In the summertime, you can find her somewhere in Up North, MI hiking, hammocking, or hunting for Petoskey stones. Her family’s Black Lab, Shadow, is her trusted furry sidekick and she hopes to adopt a German Shepard sometime in the near future.
Partnerships & Collaboration
We work with a diverse set of clients across a variety of industries. This includes global manufacturers to local restaurants and small businesses to nonprofit organizations. Our immediate team is small and mighty and is made even stronger with key partners in specialty areas like digital analytics, SEO Strategies, pay per click management, graphic design, videography and photography and more. With so many marketing channels and communications specialties, no one agency or firm can have all services in-house. It takes strong partnerships and relationships to bring the highest level of talent to our clients. We provide you with a single point of contact so you can leave it all to us to take care of all of your marketing and communications efforts. And, if we aren’t able to do it well, we will refer you to someone who can.
Here are a few of our long-term partners (and friends)!