Rebecca Dutcher, President
The owner of RED66 Marketing. Yes, the RED comes from her bold hair. And, if you didn’t know, the 66 was her jersey number when she was the first girl to play football at 8 years old. Rebecca has always had a passion for marketing, and building strong relationships with clients – by offering honest input and feedback, and has a firm belief in doing what you say you’re going to do. She’s spent 15+ years working for marketing agencies with specialties in SEO/SEM and web development, branding and creative design and integrated communications – taking all she’s learned to bring the best marketing approach to our clients.
She is the current chapter president of the American Marketing Association West Michigan Chapter, and vice president of the board of directors for GROW. She is also a member of Launch Terre Haute, and participant in the GROW EmpowerHER program.
Allison Hunt, Account Coordinator
Allison is a graduate of DePauw University in Greencastle, Indiana, where she earned a Bachelor of Arts in English Writing. She’ll confess that she’s working on being a “brand new adult” and is doing pretty great at it if you ask us. Allison started with us from the beginning and is now one of our talented account coordinators. With her background in creative writing and marketing, Allison supports our clients with content calendars, writing blog articles, email marketing, social media and so much more – that includes all of the editing and random requests when we ask.
Raeann Cicierko, Project Coordinator
A recent graduate of Indiana State University, Raeann has her degree in PR & Communications. In her last year at ISU, Raeann jumped in as a summer associate and intern helping with special projects, and leading PR efforts for one of our clients. She has had several articles published and a radio interview based on her work. Now our project coordinator, you can find Raeann creating social media content, press releases, blogs, email messages and so much more.
Partnerships & Collaboration
We work with a diverse set of clients across a variety of industries. This includes global manufacturers to local restaurants and small businesses to nonprofit organizations. Our immediate team is small and mighty and is made even stronger with key partners in specialty areas like digital analytics, SEO Strategies, pay per click management, graphic design, videography and photography and more. With so many marketing channels and communications specialties, no one agency or firm can have all services in-house. It takes strong partnerships and relationships to bring the highest level of talent to our clients. We provide you with a single point of contact so you can leave it all to us to take care of all of your marketing and communications efforts. And, if we aren’t able to do it well, we will refer you to someone who can.
Here are a few of our long-term partners (and friends)!
Option 1. Optimized Wordpress Website
Your company may have a great marketing team in place and simply needs an updated website to pull all of your sales and marketing efforts together online. Our team will work with you to create a new website that has a solid SEO foundation. And, we'll be sure your team is able to maintain the site by providing a training session and user guide. You'll be guided through our website development process to ensure all aspects of your website represent your company, your brand and encourage prospects to convert.
- WordPress Theme customized with your website brand, colors, and images
- Page and URL structure with all main on-page SEO elements completed
- Content writing for website
- Create online lead form(s) (quote request and contact us)
- Stock photos for website creation
- Editing guide and training
Option 2. Marketing Strategy & Website Development
When you have a strong sales team and good marketing support, sometimes businesses just need some clarification, assistance with developing a marketing plan to support company growth and a website that represents it well for prospects, customers, and employees. This is a great option when you have a great team that needs some outside expertise in clarifying the marketing strategy, messaging and outlining the plan of action. In our experience, we've found that this strategy development, the tactical marketing calendar, and a strong website are all some clients need to set things in motion.
Creative campaign creation based on key differentiators (2 concepts to consider).
- A marketing plan with 12-month tactical calendar
Content calendar for SEO focused blogs and email topics
Custom designed website based on selected creative campaign
- All web development items from Option 1
Option 3. Marketing Management Package
Like many sales-driven B2B companies, uniform and linen rental companies have a strong sales team, while marketing support is limited at best. This option is ideal when your sales team needs assistance in generating wider awareness, providing them with qualified leads, and giving them a resource to develop and implement customer retention and new business campaigns. You'll have a dedicated account manager who will oversee your entire marketing strategy, implementation and management of ongoing marketing activities. You're provided constant updates and communication for ongoing marketing activities, along with monthly reports on impact and plans for what's next to keep your marketing game moving forward.
- All items in Options 1 & 2, plus:
- Create marketing content calendar for all audiences
- Write 2 to 3 web articles for SEO/SEM lead generation
- Manage social media, which may include Google My Business Page, Facebook, Instagram, Twitter and Linked In
- Manage Google Pay-Per-Click and retargeting ads, if applicable
- Provide graphic design support for any collateral or ads, direct mail, etc.
- Create and send email marketing messages to prospects and customers
Have a question? Just ask!