Sydney Fairman

will ai replace copywriters

Will AI Kill the Copywriting Business? The Top 3 Pros and Cons of AI Copywriting

By Sydney Fairman / March 1, 2023 / Comments Off on Will AI Kill the Copywriting Business? The Top 3 Pros and Cons of AI Copywriting

Anytime robots do human things, we as a society get anxious. This doesn’t exclude us marketers, either. This now begs the question; will AI (Artificial Intelligence) replace copywriters? With the rise of AI chatbot tools, marketers have the option to use AI to assist with SEO keyword research, social media caption writing, and even entire…

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why local seo is important

Get More Business for Less Money: The 5+ Key Factors of Local SEO

By Sydney Fairman / January 12, 2023 / Comments Off on Get More Business for Less Money: The 5+ Key Factors of Local SEO

Many of our clients serve a geographic market, which is why our agency has adopted a “local first” mindset when it comes to generating website traffic.  Unlike paid search, organic search is free and based on relevance to the user’s search query, links and domain authority, and other organic ranking factors. But what is local…

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5 components of seo

The 5 Components of SEO That Never Change

By Sydney Fairman / February 22, 2022 / Comments Off on The 5 Components of SEO That Never Change

There are approximately 5 components of SEO that always stay the same, despite Google algorithm updates and trends. Knowing and understanding these concepts is crucial to the success of your online presence. But first, it’s important to understand exactly what SEO is. What is SEO? SEO stands for “search engine optimization.” Simply put, SEO enhances…

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