Marketing
In today’s competitive marketplace, businesses must remain bold to stand out from their local competitors. Whether you run a family-owned restaurant, a boutique, or a law firm, your online presence can be the deciding factor in attracting and retaining customers. But how do you outshine your local competitors? The answer lies in a strategic, “local-first”…
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Identifying and Marketing Your Company’s Real Differentiators This article was originally written and published for the CSCNetwork News printed publication. It’s been said that your (personal) brand is what people think of you when they hear your name. The same is true when potential customers hear or see anything related to your company’s brand. What…
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As businesses strive to operate more sustainably and reduce their environmental impact, marketers play a crucial role in driving these efforts forward. Sustainability is no longer just a buzzword; it’s a core value that resonates deeply with consumers, particularly with younger audiences such as the eco-conscious Gen Z demographic. However, achieving true sustainability requires more…
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The digital marketing landscape is in a constant state of flux, ultimately driving us towards more intuitive, interactive, and insightful ways of connecting with information online. In the spotlight today is Google’s Search Generative Experience (SGE), a new feature by Google that marries the complexity of AI with the simplicity of search. At RED66 Marketing,…
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The success of your advertising campaign often hinges on the effectiveness of your ad copy. Focusing on compelling and persuasive ad copywriting is an essential skill that can significantly impact your conversion rates. In this guide, we’ll dive into 5 proven strategies to help you create ads that convert, emphasizing the importance of word choice,…
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As the New Year dawns, so do the aspirations for personal betterment. For businesses, this time represents a golden opportunity to align with their customers’ resolutions and become a pivotal part of their journey toward improvement. Understanding the Resolution Zeitgeist The New Year marks a period of reflection and commitment to change. Whether it’s fitness…
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Marketing is a field that is constantly changing; campaigns are created, executed, and adapted in the blink of an eye. With such a quick process, it’s easy to overlook the significance of marketing plan evaluation. Taking time to assess the aftermath of a marketing project just might be the secret ingredient to sustained success and…
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Starting with PPC can be a great move for your small business, but it also requires careful preparation. This blog breaks down the key strategies and considerations for various advertising platforms, ensuring your investment translates into measurable success. Website Optimization: The Key to Long-Term Success A well-optimized website serves as the bedrock for any successful…
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When it comes to email marketing, success isn’t just about sending messages; it’s about making meaningful connections. At the heart of this connection lies the email open rate. Without a strong email open rate – your messaging isn’t going anywhere. So, let’s delve into everything email open rates; exploring their significance, industry benchmarks, and the…
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Last year, I attended an event where several of our clients were in attendance. After seeing a before and after of his website rebuild during a presentation, a client came up to us and told us he didn’t realize how much better the site looked until it was presented to him side-by-side. When you’re busy…
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