Marketing

how to increase brand awareness for small business

How to Integrate Your Brand Into All Aspects of Your Business

By Sara Wesche / March 27, 2023 /

Have you ever walked into a store or interacted with a company and immediately known who they are and what they stand for? That’s the power of a strong brand. A brand is more than just a logo or a catchy slogan. It’s the personality of your business, the voice behind your messaging, and the…

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b2b print advertising

Is Print Advertising Still Worth My Time?

By Cate Jewell / March 10, 2023 / Comments Off on Is Print Advertising Still Worth My Time?

While digital marketing is the most crucial facet of your marketing today, a comprehensive marketing plan still includes other traditional avenues of marketing, such as B2B print advertising. Digital marketing, radio ads, print advertising; the list goes on. At RED66, we believe that it’s all just marketing. Digital media and traditional media go hand-in-hand and…

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will ai replace copywriters

Will AI Kill the Copywriting Business? The Top 3 Pros and Cons of AI Copywriting

By Sydney Fairman / March 1, 2023 / Comments Off on Will AI Kill the Copywriting Business? The Top 3 Pros and Cons of AI Copywriting

Anytime robots do human things, we as a society get anxious. This doesn’t exclude us marketers, either. This now begs the question; will AI (Artificial Intelligence) replace copywriters? With the rise of AI chatbot tools, marketers have the option to use AI to assist with SEO keyword research, social media caption writing, and even entire…

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why would a business want to develop a marketing strategy

A Marketing Strategy is Crucial to Your Business’ Success: Here’s Why

By Sara Wesche / December 19, 2022 / Comments Off on A Marketing Strategy is Crucial to Your Business’ Success: Here’s Why

Have you ever wondered, “why would a business want to develop a marketing strategy?” A marketing plan is essential, but it’s nothing without a marketing strategy. Search Google, and you can find thousands of quotes about the importance of planning. But, what is a plan without a strategy? Typically, a plan is a list of…

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why use wordpress for website

Why WordPress Is This Agency’s Web Development Platform of Choice

By Vanessa Lansdale / November 16, 2022 / Comments Off on Why WordPress Is This Agency’s Web Development Platform of Choice

You may be wondering, “why should I use WordPress for my website?” But first, it’s important to realize that no two websites are the same. From design to domain and everything in between, websites are unique digital and visual representations of an organization, its values, products, and services. For each unique company, there is an…

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how to recession proof your business

4 Ways to Build a Resilient, Recession-Proof Business

By Nicole Kelly / November 14, 2022 / Comments Off on 4 Ways to Build a Resilient, Recession-Proof Business

It’s never been a better time to recession-proof your business. As 2022 comes to an end, I think of all the uncertainty we all felt this past year (or two). We’ve experienced an ongoing global pandemic, which led to dramatic changes on how we conduct our daily lives. This doesn’t even include the economic fluctuations,…

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marketing during a recession

When the Going Gets Tough, Where Should You Focus Your Marketing Efforts?

By Sara Wesche / November 9, 2022 / Comments Off on When the Going Gets Tough, Where Should You Focus Your Marketing Efforts?

Should we brace for marketing during a recession? Bloomberg Economics says there’s close to a three-in-four recession probability by 2024. Economists at Deutsche Bank AG, one of the first major banks to forecast a recession, now expect one to begin in mid-2023; Wells Fargo & Co. predicts the same. Nomura Holdings Inc. expects one even…

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think like a customer

Think Like a Customer In All Content Marketing

By Trent Rantala / October 12, 2022 / Comments Off on Think Like a Customer In All Content Marketing

Whether you’re selling a product, a service, or yourself, thinking like a customer is the key to making long-lasting connections. When was the last time you enjoyed hearing someone spout off all of the things that make them amazing without any concern for the people around them– never? Empathy is crucial to building genuine connections.…

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recruitment marketing ideas

Four Easy Ways to Improve Your Recruitment Marketing Efforts Now

By Rebecca Dutcher / July 29, 2022 / Comments Off on Four Easy Ways to Improve Your Recruitment Marketing Efforts Now

When everyone is hiring, how do you stand out to fill your open positions? Everyone is raising their entry-level wage, and offering more perks or benefits to recruit employees. In a time when there is extremely low unemployment and there are 2 jobs available for every job seeker, it seems like the choice of where…

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social media ideas for small business

What Social Media Platforms Should Your Business Be On?

By Nicole DeRoo / July 27, 2022 / Comments Off on What Social Media Platforms Should Your Business Be On?

Trying to figure out social media ideas for a small business can be challenging. As a business owner, it can also be tedious trying to figure out what social media platform you should be active on—you don’t want to waste time on a platform that isn’t valuable for your company. Additionally, you need to ensure…

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