Marketing

what is sustainable marketing blog

A Marketer’s Role in Driving Sustainable Business Practices

By Claire Smith / April 3, 2024 / Comments Off on A Marketer’s Role in Driving Sustainable Business Practices

As businesses strive to operate more sustainably and reduce their environmental impact, marketers play a crucial role in driving these efforts forward. Sustainability is no longer just a buzzword; it’s a core value that resonates deeply with consumers, particularly with younger audiences such as the eco-conscious Gen Z demographic. However, achieving true sustainability requires more…

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Google Search Generative Experience

Embracing the Future: Google’s Search Generative Experience (SGE) Explained

By Megan Wilhoit / March 22, 2024 / Comments Off on Embracing the Future: Google’s Search Generative Experience (SGE) Explained

The digital marketing landscape is in a constant state of flux, ultimately driving us towards more intuitive, interactive, and insightful ways of connecting with information online. In the spotlight today is Google’s Search Generative Experience (SGE), a new feature by Google that marries the complexity of AI with the simplicity of search.  At RED66 Marketing,…

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persuasive copywriting

Master the Art of Persuasive Copywriting: 5 Proven Strategies

By Christine Korejwo / March 4, 2024 / Comments Off on Master the Art of Persuasive Copywriting: 5 Proven Strategies

The success of your advertising campaign often hinges on the effectiveness of your ad copy. Focusing on compelling and persuasive ad copywriting is an essential skill that can significantly impact your conversion rates.  In this guide, we’ll dive into 5 proven strategies to help you create ads that convert, emphasizing the importance of word choice,…

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how to connect with customers

Customer-Centric Success: How to Answer Your Customers’ Needs In Your Marketing Strategy

By Sydney Fairman / January 19, 2024 / Comments Off on Customer-Centric Success: How to Answer Your Customers’ Needs In Your Marketing Strategy

As the New Year dawns, so do the aspirations for personal betterment. For businesses, this time represents a golden opportunity to align with their customers’ resolutions and become a pivotal part of their journey toward improvement. Understanding the Resolution Zeitgeist The New Year marks a period of reflection and commitment to change. Whether it’s fitness…

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marketing plan evaluation

Decoding Success: A Comprehensive Guide to Marketing Plan Evaluation

By Emily Rudoni / January 2, 2024 / Comments Off on Decoding Success: A Comprehensive Guide to Marketing Plan Evaluation

Marketing is a field that is constantly changing; campaigns are created, executed, and adapted in the blink of an eye. With such a quick process, it’s easy to overlook the significance of marketing plan evaluation. Taking time to assess the aftermath of a marketing project just might be the secret ingredient to sustained success and…

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ppc for small business

What to Consider Before Diving Into Paid Advertising

By Justin Dykstra / December 21, 2023 / Comments Off on What to Consider Before Diving Into Paid Advertising

Starting with PPC can be a great move for your small business, but it also requires careful preparation.  This blog breaks down the key strategies and considerations for various advertising platforms, ensuring your investment translates into measurable success. Website Optimization: The Key to Long-Term Success A well-optimized website serves as the bedrock for any successful…

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b2b email marketing best practices

From Inbox to Interaction: Elevating Your Email Open Rates

By Emily Errington / November 16, 2023 / Comments Off on From Inbox to Interaction: Elevating Your Email Open Rates

When it comes to email marketing, success isn’t just about sending messages; it’s about making meaningful connections. At the heart of this connection lies the email open rate. Without a strong email open rate – your messaging isn’t going anywhere. So, let’s delve into everything email open rates; exploring their significance, industry benchmarks, and the…

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how to ask a customer for a testimonial

The Power of Proof: How to Use Case Studies and Customer Testimonials in Your Marketing Strategy

By Elizabeth Carter / November 2, 2023 / Comments Off on The Power of Proof: How to Use Case Studies and Customer Testimonials in Your Marketing Strategy

Last year, I attended an event where several of our clients were in attendance. After seeing a before and after of his website rebuild during a presentation, a client came up to us and told us he didn’t realize how much better the site looked until it was presented to him side-by-side.  When you’re busy…

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white hat link building service

Unlocking the Power of Link Building: Strategies, Benefits, and Best Practices

By Trent Rantala / October 17, 2023 / Comments Off on Unlocking the Power of Link Building: Strategies, Benefits, and Best Practices

Digital marketing is in constant change to adapt and improve with the variables around it. One concept has remained a key indicator for success – link building and specifically, white hat link building. In this blog, we’ll dive into the intricacies of link building, its significance, and why it’s integral to your digital marketing strategy.…

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website metrics that matter

More Than Traffic: The 6 Website Metrics That Matter The Most 

By Trent Rantala / August 15, 2023 / Comments Off on More Than Traffic: The 6 Website Metrics That Matter The Most 

Understanding website performance is essential in today’s digital landscape, which is why website key performance indicators (KPIs) serve as the foundation of this understanding. However, not everyone is an expert when it comes to making sense of the vast amount of data out there. That’s why we’ll be breaking down the six website metrics that matter…

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