Marketing

why use wordpress for website

Why WordPress Is This Agency’s Web Development Platform of Choice

By Vanessa Lansdale / November 16, 2022 / Comments Off on Why WordPress Is This Agency’s Web Development Platform of Choice

You may be wondering, “why should I use WordPress for my website?” But first, it’s important to realize that no two websites are the same. From design to domain and everything in between, websites are unique digital and visual representations of an organization, its values, products, and services. For each unique company, there is an…

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how to recession proof your business

4 Ways to Build a Resilient, Recession-Proof Business

By Nicole Kelly / November 14, 2022 / Comments Off on 4 Ways to Build a Resilient, Recession-Proof Business

It’s never been a better time to recession-proof your business. As 2022 comes to an end, I think of all the uncertainty we all felt this past year (or two). We’ve experienced an ongoing global pandemic, which led to dramatic changes on how we conduct our daily lives. This doesn’t even include the economic fluctuations,…

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marketing during a recession

When the Going Gets Tough, Where Should You Focus Your Marketing Efforts?

By Sara Wesche / November 9, 2022 / Comments Off on When the Going Gets Tough, Where Should You Focus Your Marketing Efforts?

Should we brace for marketing during a recession? Bloomberg Economics says there’s close to a three-in-four recession probability by 2024. Economists at Deutsche Bank AG, one of the first major banks to forecast a recession, now expect one to begin in mid-2023; Wells Fargo & Co. predicts the same. Nomura Holdings Inc. expects one even…

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think like a customer

Think Like a Customer In All Content Marketing

By Trent Rantala / October 12, 2022 / Comments Off on Think Like a Customer In All Content Marketing

Whether you’re selling a product, a service, or yourself, thinking like a customer is the key to making long-lasting connections. When was the last time you enjoyed hearing someone spout off all of the things that make them amazing without any concern for the people around them- never? Empathy is crucial to building genuine connections.…

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recruitment marketing ideas

Four Easy Ways to Improve Your Recruitment Marketing Efforts Now

By Rebecca Dutcher / July 29, 2022 / Comments Off on Four Easy Ways to Improve Your Recruitment Marketing Efforts Now

When everyone is hiring, how do you stand out to fill your open positions? Everyone is raising their entry-level wage, and offering more perks or benefits to recruit employees. In a time when there is extremely low unemployment and there are 2 jobs available for every job seeker, it seems like the choice of where…

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social media ideas for small business

What Social Media Platforms Should Your Business Be On?

By Nicole DeRoo / July 27, 2022 / Comments Off on What Social Media Platforms Should Your Business Be On?

Trying to figure out social media ideas for a small business can be challenging. As a business owner, it can also be tedious trying to figure out what social media platform you should be active on-you don’t want to waste time on a platform that isn’t valuable for your company. Additionally, you need to ensure…

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is google data studio good

Google Data Studio: The Last Report You’ll Ever Make

By Elizabeth Carter / June 10, 2022 / Comments Off on Google Data Studio: The Last Report You’ll Ever Make

At RED66, one of the things we all have in common is the fact that we’re all marketing nerds.  Digital marketing can be a tricky thing to comprehend, which is why we love to dive into data and see how much work we actually do-what’s successful, what isn’t, and what to do next.  Not only…

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b2b marketing tools

5 B2B Marketing Tools You Can Use Now

By Rebecca Dutcher / March 4, 2022 / Comments Off on 5 B2B Marketing Tools You Can Use Now

B2B marketing tools are constantly created and improved in today’s world. In a world where technology rules, it’s easy to get lost and overwhelmed by the number of tools offered to you. Below, we outline 5 B2B marketing tools you should use. The Current B2B Marketing World Before we get started, let’s talk about the…

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Digital marketing trends

The Hottest Digital Marketing Trends of 2021

By Rebecca Dutcher / October 13, 2021 / Comments Off on The Hottest Digital Marketing Trends of 2021

It’s no secret that we live in a technology-filled world. There always seems to be a new app, new device, a new trend or a new update every single day. Well, this is also the case in the digital marketing world. Times are changing and digital marketing isn’t what it used to be. Here are…

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covid impact b2b marketing

COVID’s Impact on B2B Sales & Marketing

By Rebecca Dutcher / September 22, 2021 / Comments Off on COVID’s Impact on B2B Sales & Marketing

Over the last 18 months, sales and marketing as we knew them have changed. And they’ve changed for the near future and likely forever. Salespeople were not able to knock on doors, make cold calls, or even call people in their offices to follow up on things – because people were not there. And if…

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