Web & Online Marketing
Understanding website performance is essential in today’s digital landscape, which is why website key performance indicators (KPIs) serve as the foundation of this understanding. However, not everyone is an expert when it comes to making sense of the vast amount of data out there. That’s why we’ll be breaking down the six website metrics that matter…
Read More
In today’s competitive job market, attracting and recruiting top talent is a challenge faced by many businesses. Traditional recruitment methods may not always yield the desired results, making it crucial for companies to explore new avenues to reach potential candidates—such as digital marketing recruitment. As a result, digital advertising has emerged as a powerful tool…
Read More
Choosing an ethical marketing agency is so much more than just selecting one that fits your budget. It’s also about finding one that has the ability to understand your business and how it operates, and be able to adapt their services accordingly. Too many times, we’ve onboarded new clients who tell us horror stories about…
Read More
In today’s digital age, having a social media presence is essential for businesses. It’s an effective way to reach out to customers, build brand awareness, and engage with customers and supporters alike. However, setting up social media profiles can be overwhelming, especially if you’re not familiar with the process or with maintaining these accounts. Below,…
Read More
We’ve all had that thought before; “this meeting could have been an email.” So, why aren’t your marketing meetings just done through email? While we fully understand how valuable your time is as a business owner, we believe there is great value in meeting regularly. Even if it’s virtual, it’s important to meet at least…
Read More
Today, more and more web marketers are placing an emphasis on a user’s experience. In fact, it’s reached the point where the phrase “user experience” has become tossed around so much that the meaning is getting lost in translation. However, knowing how to improve the user experience for your website is a whole other undertaking.…
Read More
Google Analytics 4 (also known as GA4) is what Google is calling the “next generation of Analytics.” If your business had Google Analytics set up in the past, it’s likely the Universal Analytics (UA) property, which rolled out in 2013 as the standard for tracking website traffic, conversions, and more. However, in an ever-changing digital…
Read More
Many of our clients serve a geographic market, which is why our agency has adopted a “local first” mindset when it comes to generating website traffic. Unlike paid search, organic search is free and based on relevance to the user’s search query, links and domain authority, and other organic ranking factors. But what is local…
Read More
Depending on how long you’ve been in the sales and marketing game, you may remember a time when every tactic was based on an outbound contact. A business would send its sales message to its audience through advertising, direct mail, outbound calling, or even door-to-door selling. While many of those strategies are still used (and…
Read More
You may be wondering, “why should I use WordPress for my website?” But first, it’s important to realize that no two websites are the same. From design to domain and everything in between, websites are unique digital and visual representations of an organization, its values, products, and services. For each unique company, there is an…
Read More