Vanessa Lansdale

do i need dns for my website

The Backbone of Online Presence: Why Business Owners Should Prioritize DNS Settings

By Vanessa Lansdale / December 13, 2023 / Comments Off on The Backbone of Online Presence: Why Business Owners Should Prioritize DNS Settings

DNS (Domain Name System) settings are an essential part of the internet infrastructure that allows us to browse websites, send emails, and access other online services. DNS is responsible for translating human-readable domain names into IP addresses that computers can understand. Below, we’ll discuss the different types of DNS settings, what each one does, and…

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how to improve website user experience

The Power of User Experience: How Great UX Increases Conversion Rates

By Vanessa Lansdale / April 19, 2023 / Comments Off on The Power of User Experience: How Great UX Increases Conversion Rates

Today, more and more web marketers are placing an emphasis on a user’s experience. In fact, it’s reached the point where the phrase “user experience” has become tossed around so much that the meaning is getting lost in translation. However, knowing how to improve the user experience for your website is a whole other undertaking.…

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how to set up google analytics 4

Google Analytics 4: What It Is and How to Migrate From Universal Analytics

By Vanessa Lansdale / January 24, 2023 / Comments Off on Google Analytics 4: What It Is and How to Migrate From Universal Analytics

Google Analytics 4 (also known as GA4) is what Google is calling the “next generation of Analytics.” If your business had Google Analytics set up in the past, it’s likely the Universal Analytics (UA) property, which rolled out in 2013 as the standard for tracking website traffic, conversions, and more.  However, in an ever-changing digital…

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why use wordpress for website

Why WordPress Is This Agency’s Web Development Platform of Choice

By Vanessa Lansdale / November 16, 2022 / Comments Off on Why WordPress Is This Agency’s Web Development Platform of Choice

You may be wondering, “why should I use WordPress for my website?” But first, it’s important to realize that no two websites are the same. From design to domain and everything in between, websites are unique digital and visual representations of an organization, its values, products, and services. For each unique company, there is an…

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