Web & Online Marketing

can digital marketing replace traditional marketing

Traditional Vs Digital Marketing. Is There a Difference?

By Rebecca Dutcher / May 4, 2018 / Comments Off on Traditional Vs Digital Marketing. Is There a Difference?

Can digital marketing replace traditional marketing? Marketing is a word that can morph and evolve based on the whim of the person wielding it. But if you cut to the core of the word, the idea is simple: identifying a market for your product or service and communicating its worth to that market, including both…

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components of email marketing

The Main Components of Email Marketing

By Rebecca Dutcher / March 2, 2018 / Comments Off on The Main Components of Email Marketing

Let’s talk about email marketing. While it may be something that triggers an eye roll due to its bad wrap as junk mail, it’s honestly a very big piece of your sales and marketing strategy – or at least it should be. As social media becomes more fragmented, focusing on personal stories and less on…

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how can blogging help with sales

8 Ways Blogging Impacts Lead Generation and Website Traffic

By Rebecca Dutcher / January 12, 2018 / Comments Off on 8 Ways Blogging Impacts Lead Generation and Website Traffic

Nearly every business today is utilizing their website to help generate sales leads and impact their bottom line – but not all are doing it effectively. Sure, you’ve heard about blogging, but do you know how blogging can help you increase relevant website traffic? Let us count the ways (we’ll keep it to 8)! Blogging…

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8-Budget-Friendly-Holiday-Marketing-Tips

8 Budget Friendly Holiday Marketing Tips to Try Today

By Rebecca Dutcher / December 1, 2017 / Comments Off on 8 Budget Friendly Holiday Marketing Tips to Try Today

Need holiday marketing tips to try? The end of the year is in sight. If you’re in retail, restaurants or a local service provider, you know that it’s crunch time for holiday sales and promotions. If you haven’t thought about yet, it’s time! We’ve put together some short-term things you can do to boost your…

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how to deal with negative comments on social media

How Do You Handle Negative Comments on Social Media?

By Rebecca Dutcher / June 3, 2017 / Comments Off on How Do You Handle Negative Comments on Social Media?

As a business, it’s imperative to learn how to deal with negative comments on social media. One of the unavoidable parts of a social media presence is the openness to comments, both good and bad. Occasionally, or more often than you wish, your business might encounter some sort of negative comment on its social media…

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how to create a yearly marketing plan

Build Your Marketing Muscle All Year Long

By Rebecca Dutcher / January 26, 2017 / Comments Off on Build Your Marketing Muscle All Year Long

Looking to learn how to create a yearly marketing plan? Sometimes, business owners get focused on marketing over the holidays and are refreshed heading into the new year. This article provides some insights to help you take a step back and think about the whole year ahead. No, this is not another post about creating…

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