Web & Online Marketing

recruitment marketing ideas

Four Easy Ways to Improve Your Recruitment Marketing Efforts Now

By Rebecca Dutcher / July 29, 2022 / Comments Off on Four Easy Ways to Improve Your Recruitment Marketing Efforts Now

When everyone is hiring, how do you stand out to fill your open positions? Everyone is raising their entry-level wage, and offering more perks or benefits to recruit employees. In a time when there is extremely low unemployment and there are 2 jobs available for every job seeker, it seems like the choice of where…

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is google data studio good

Google Data Studio: The Last Report You’ll Ever Make

By Elizabeth Carter / June 10, 2022 / Comments Off on Google Data Studio: The Last Report You’ll Ever Make

At RED66, one of the things we all have in common is the fact that we’re all marketing nerds.  Digital marketing can be a tricky thing to comprehend, which is why we love to dive into data and see how much work we actually do-what’s successful, what isn’t, and what to do next.  Not only…

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how to write social media captions

Are You Writing Your Social Media Captions the Right Way?

By Jade Molewyk / February 23, 2022 / Comments Off on Are You Writing Your Social Media Captions the Right Way?

When it comes to knowing how to write social media captions for your business, most of the time, you know what you want to say. If not, you definitely know what not to say (ever heard the phrase “if you wouldn’t say it to your Grandma, don’t say it at all”?). However, it doesn’t stop…

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Digital marketing trends

The Hottest Digital Marketing Trends of 2021

By Rebecca Dutcher / October 13, 2021 / Comments Off on The Hottest Digital Marketing Trends of 2021

It’s no secret that we live in a technology-filled world. There always seems to be a new app, new device, a new trend or a new update every single day. Well, this is also the case in the digital marketing world. Times are changing and digital marketing isn’t what it used to be. Here are…

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covid impact b2b marketing

COVID’s Impact on B2B Sales & Marketing

By Rebecca Dutcher / September 22, 2021 / Comments Off on COVID’s Impact on B2B Sales & Marketing

Over the last 18 months, sales and marketing as we knew them have changed. And they’ve changed for the near future and likely forever. Salespeople were not able to knock on doors, make cold calls, or even call people in their offices to follow up on things – because people were not there. And if…

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5 social media tips for small business

5 Ways to Successfully Execute a Social Media Strategy

By Rebecca Dutcher / September 13, 2021 / Comments Off on 5 Ways to Successfully Execute a Social Media Strategy

Looking for 5 social media tips for your small business? Picture this: you work as a Human Resource Manager and are responsible for hiring and recruiting summer interns. Like many other businesses and corporations, an extensive hiring process is imperative to ensure that you’ve chosen the perfect employee. After reading many applications, you finally stumble…

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should my small business use tiktok

Should Your Brand Be Utilizing TikTok?

By Emily Errington / August 26, 2021 / Comments Off on Should Your Brand Be Utilizing TikTok?

Over the last year, the short-form mobile video app, TikTok, has exploded in popularity with no signs of slowing down anytime soon! A ton of this success can be attributed to the impact that COVID-19 had on the digital space. With newly acquired free time and a need for social interaction, TikTok provided the perfect…

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website maintenance package

ROI of Website Maintenance

By Rebecca Dutcher / July 8, 2021 / Comments Off on ROI of Website Maintenance

Need a website maintenance package tailored for your business? During the last year, over 12,000 stores have closed in the United States alone due to the COVID-19 pandemic. To adapt and survive, many businesses went digital, and as a result, the e-commerce industry has grown by 44%.  For a physical store, cleaning, stocking, re-sets, and…

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digital marketing metrics to track

The Digital Marketing Metrics That Actually Matter

By Rebecca Dutcher / June 30, 2021 / Comments Off on The Digital Marketing Metrics That Actually Matter

When it comes to measuring digital marketing, it can be extremely easy to get distracted by all the different numbers you can pull. Add in that some agencies can pull numbers that seem incredible, yet they lack the explanation of what it means to your business. If you often find yourself asking “What do they…

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West Michigan Public Relations Society of America award

RED66 Marketing Wins a WMPRSA Silver PRoof Award for Best SEM

By Rebecca Dutcher / June 28, 2021 / Comments Off on RED66 Marketing Wins a WMPRSA Silver PRoof Award for Best SEM

RED66 Marketing is proud to have won a West Michigan Public Relations Society of America (WMPRSA) Silver PRoof Award! This is for Best SEM for our work with our client, Custom Indoor Cycles. The WMPRSA PRoof Awards recognize the work of public relations and communications practitioners in the West Michigan area. Awardees demonstrate skill, creativity,…

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