Web & Online Marketing

5 social media tips for small business

5 Ways to Successfully Execute a Social Media Strategy

By Rebecca Dutcher / September 13, 2021 / Comments Off on 5 Ways to Successfully Execute a Social Media Strategy

Looking for 5 social media tips for your small business? Picture this: you work as a Human Resource Manager and are responsible for hiring and recruiting summer interns. Like many other businesses and corporations, an extensive hiring process is imperative to ensure that you’ve chosen the perfect employee. After reading many applications, you finally stumble…

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should my small business use tiktok

Should Your Brand Be Utilizing TikTok?

By Emily Errington / August 26, 2021 / Comments Off on Should Your Brand Be Utilizing TikTok?

Over the last year, the short-form mobile video app, TikTok, has exploded in popularity with no signs of slowing down anytime soon! A ton of this success can be attributed to the impact that COVID-19 had on the digital space. With newly acquired free time and a need for social interaction, TikTok provided the perfect…

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website maintenance package

ROI of Website Maintenance

By Rebecca Dutcher / July 8, 2021 / Comments Off on ROI of Website Maintenance

Need a website maintenance package tailored for your business? During the last year, over 12,000 stores have closed in the United States alone due to the COVID-19 pandemic. To adapt and survive, many businesses went digital, and as a result, the e-commerce industry has grown by 44%.  For a physical store, cleaning, stocking, re-sets, and…

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digital marketing metrics to track

The Digital Marketing Metrics That Actually Matter

By Rebecca Dutcher / June 30, 2021 / Comments Off on The Digital Marketing Metrics That Actually Matter

When it comes to measuring digital marketing, it can be extremely easy to get distracted by all the different numbers you can pull. Add in that some agencies can pull numbers that seem incredible, yet they lack the explanation of what it means to your business. If you often find yourself asking “What do they…

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West Michigan Public Relations Society of America award

RED66 Marketing Wins a WMPRSA Silver PRoof Award for Best SEM

By Rebecca Dutcher / June 28, 2021 / Comments Off on RED66 Marketing Wins a WMPRSA Silver PRoof Award for Best SEM

RED66 Marketing is proud to have won a West Michigan Public Relations Society of America (WMPRSA) Silver PRoof Award! This is for Best SEM for our work with our client, Custom Indoor Cycles. The WMPRSA PRoof Awards recognize the work of public relations and communications practitioners in the West Michigan area. Awardees demonstrate skill, creativity,…

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what i learned in my internship

What I Learned In My Internship That I Didn’t Learn in School

By Rebecca Dutcher / May 20, 2021 / Comments Off on What I Learned In My Internship That I Didn’t Learn in School

As I went through my undergraduate program at Grand Valley State University, I often heard from graduates that “everything you do for your job, you learn on the job.” My program at GVSU offered me more information than I thought while hearing this constantly during my 4 years at school, but there are definitely aspects…

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which item is most important for a successful website design

What Does it Take to Have a Successful Website?

By Rebecca Dutcher / May 13, 2021 / Comments Off on What Does it Take to Have a Successful Website?

Our approach is that you should always view your website as a living, breathing marketing tool. It’s never done. The website is the wheel, but there are many spokes that make it work. These spokes include design, SEO, copy, development, and more, all of which play a role in your website, impacting the bottom line.…

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what is a sound marketing strategy

Don’t Leave Your Marketing to Luck

By Rebecca Dutcher / March 12, 2021 / Comments Off on Don’t Leave Your Marketing to Luck

Happy St. Patrick’s Day! While there are some things that we can leave to luck, your marketing shouldn’t be one of them. Unfortunately, we know there are still quite a few people who rely on luck as their sole marketing strategy. They hit that publish button on their blog or social media post and hope…

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evergreen content vs

Why You Should Prioritize Evergreen Content

By Rebecca Dutcher / February 26, 2021 / Comments Off on Why You Should Prioritize Evergreen Content

In the world of marketing, you will hear the term “evergreen content” often. Evergreen content is essential when thinking about your digital footprint, and especially in regard to search engine optimization, as well as your social media profiles. Although trending topics can be important, they do have a “time limit” with relevancy, so it’s important…

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best tools for digital marketing agencies

7 of the Best Digital Tools We Use & Love

By Rebecca Dutcher / December 29, 2020 / Comments Off on 7 of the Best Digital Tools We Use & Love

In the digital marketing world, utilizing any and all tools to make our jobs easier and improve the impact for clients is part of our every day routine. RED66 has tried many tools over the last 5 years, so we thought why not share these solutions with you, instead of keeping them all to ourselves.…

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