Web & Online Marketing

how to improve website user experience

The Power of User Experience: How Great UX Increases Conversion Rates

By Vanessa Lansdale / April 19, 2023 / Comments Off on The Power of User Experience: How Great UX Increases Conversion Rates

Today, more and more web marketers are placing an emphasis on a user’s experience. In fact, it’s reached the point where the phrase “user experience” has become tossed around so much that the meaning is getting lost in translation. However, knowing how to improve the user experience for your website is a whole other undertaking.…

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how to set up google analytics 4

Google Analytics 4: What It Is and How to Migrate From Universal Analytics

By Vanessa Lansdale / January 24, 2023 / Comments Off on Google Analytics 4: What It Is and How to Migrate From Universal Analytics

Google Analytics 4 (also known as GA4) is what Google is calling the “next generation of Analytics.” If your business had Google Analytics set up in the past, it’s likely the Universal Analytics (UA) property, which rolled out in 2013 as the standard for tracking website traffic, conversions, and more.  However, in an ever-changing digital…

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why local seo is important

Get More Business for Less Money: The 5+ Key Factors of Local SEO

By Sydney Fairman / January 12, 2023 / Comments Off on Get More Business for Less Money: The 5+ Key Factors of Local SEO

Many of our clients serve a geographic market, which is why our agency has adopted a “local first” mindset when it comes to generating website traffic.  Unlike paid search, organic search is free and based on relevance to the user’s search query, links and domain authority, and other organic ranking factors. But what is local…

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how blogging drives sales

5 Ways to Use Your Blog Content as a Sales and Marketing Tool

By Sara Wesche / November 30, 2022 / Comments Off on 5 Ways to Use Your Blog Content as a Sales and Marketing Tool

Depending on how long you’ve been in the sales and marketing game, you may remember a time when every tactic was based on an outbound contact. A business would send its sales message to its audience through advertising, direct mail, outbound calling, or even door-to-door selling.  While many of those strategies are still used (and…

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why use wordpress for website

Why WordPress Is This Agency’s Web Development Platform of Choice

By Vanessa Lansdale / November 16, 2022 / Comments Off on Why WordPress Is This Agency’s Web Development Platform of Choice

You may be wondering, “why should I use WordPress for my website?” But first, it’s important to realize that no two websites are the same. From design to domain and everything in between, websites are unique digital and visual representations of an organization, its values, products, and services. For each unique company, there is an…

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think like a customer

Think Like a Customer In All Content Marketing

By Trent Rantala / October 12, 2022 / Comments Off on Think Like a Customer In All Content Marketing

Whether you’re selling a product, a service, or yourself, thinking like a customer is the key to making long-lasting connections. When was the last time you enjoyed hearing someone spout off all of the things that make them amazing without any concern for the people around them– never? Empathy is crucial to building genuine connections.…

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is seo worth it for small business

How to Use Search Engine Marketing Trends To Optimize Your Marketing

By Trent Rantala / September 7, 2022 / Comments Off on How to Use Search Engine Marketing Trends To Optimize Your Marketing

Is SEO worth it for a small business? Well, let’s answer that. It should go without saying that search engine marketing trends changed dramatically during the pandemic. For one, search traffic exploded across the internet. SEMRush combed through the data to understand the latest search trends and discover where web traffic is heading in the…

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how to write a job description

How to Write an Engaging Job Description for Recruitment Marketing

By Rebecca Dutcher / September 2, 2022 / Comments Off on How to Write an Engaging Job Description for Recruitment Marketing

Want to learn how to write a job description? Crafting an engaging, compelling job description is essential in drawing in the most qualified candidates for your open position. With more than 40% of jobs posted online, your job descriptions need to be consistent while also standing out from the rest.  So, what should an engaging,…

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recruitment marketing ideas

Four Easy Ways to Improve Your Recruitment Marketing Efforts Now

By Rebecca Dutcher / July 29, 2022 / Comments Off on Four Easy Ways to Improve Your Recruitment Marketing Efforts Now

When everyone is hiring, how do you stand out to fill your open positions? Everyone is raising their entry-level wage, and offering more perks or benefits to recruit employees. In a time when there is extremely low unemployment and there are 2 jobs available for every job seeker, it seems like the choice of where…

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is google data studio good

Google Data Studio: The Last Report You’ll Ever Make

By Elizabeth Carter / June 10, 2022 / Comments Off on Google Data Studio: The Last Report You’ll Ever Make

At RED66, one of the things we all have in common is the fact that we’re all marketing nerds.  Digital marketing can be a tricky thing to comprehend, which is why we love to dive into data and see how much work we actually do—what’s successful, what isn’t, and what to do next.  Not only…

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