Sara Wesche
Have you ever walked into a store or interacted with a company and immediately known who they are and what they stand for? That’s the power of a strong brand. A brand is more than just a logo or a catchy slogan. It’s the personality of your business, the voice behind your messaging, and the…
Read More
Have you ever wondered, “why would a business want to develop a marketing strategy?” A marketing plan is essential, but it’s nothing without a marketing strategy. Search Google, and you can find thousands of quotes about the importance of planning. But, what is a plan without a strategy? Typically, a plan is a list of…
Read More
Depending on how long you’ve been in the sales and marketing game, you may remember a time when every tactic was based on an outbound contact. A business would send its sales message to its audience through advertising, direct mail, outbound calling, or even door-to-door selling. While many of those strategies are still used (and…
Read More
Should we brace for marketing during a recession? Bloomberg Economics says there’s close to a three-in-four recession probability by 2024. Economists at Deutsche Bank AG, one of the first major banks to forecast a recession, now expect one to begin in mid-2023; Wells Fargo & Co. predicts the same. Nomura Holdings Inc. expects one even…
Read More