Social Networking
Despite increased efforts over the past decade or so, marketing and sales departments often operate in silos. With little to no interaction between the two. While it’s a common practice among traditional business structures, it doesn’t necessarily make it the right one. We’ve seen it firsthand-some of our most successful work has come from working…
Read MoreKnow What Your Competitors Are Doing (And Do It Better!)
Wondering what sets your competitors apart, or what’s holding them back? While imitation is known as the best form of flattery, you don’t want to simply copy your competition-outshine them. By digging into what they’re offering, how they’re positioning themselves, and what their customers are raving (or complaining) about, you’ll uncover the insights you need…
Read More9 Actionable Tips to Maximize Your Social Media Presence
First published in CSCNetwork News Publication, 1st Quarter 2024 Social media has become a marketing channel that no business can afford to ignore or use the set-it-and-forget-it approach. With over 4 billion users across major platforms like Facebook, Instagram, Twitter, LinkedIn, and many others, social media offers every business the opportunity to reach, engage, and…
Read MoreEnhancing Your Recruitment Efforts: How Digital Advertising Can Help You Find the Right Candidates
In today’s competitive job market, attracting and recruiting top talent is a challenge faced by many businesses. Traditional recruitment methods may not always yield the desired results, making it crucial for companies to explore new avenues to reach potential candidates-such as digital marketing recruitment. As a result, digital advertising has emerged as a powerful tool…
Read MoreHow to Make a Compelling Sales LinkedIn Profile: 7 Tips and Tricks
If you’re looking for information on how to sell on LinkedIn, you’ve come to the right place. LinkedIn is the go-to platform for professionals to connect, network, and find job opportunities. It’s also a powerful tool for sales professionals to generate leads and build relationships with potential clients. In fact, did you know that sales professionals…
Read MoreChoosing an ethical marketing agency is so much more than just selecting one that fits your budget. It’s also about finding one that has the ability to understand your business and how it operates, and be able to adapt their services accordingly. Too many times, we’ve onboarded new clients who tell us horror stories about…
Read MoreIn today’s digital age, having a social media presence is essential for businesses. It’s an effective way to reach out to customers, build brand awareness, and engage with customers and supporters alike. However, setting up social media profiles can be overwhelming, especially if you’re not familiar with the process or with maintaining these accounts. Below,…
Read MoreTop 3 Questions to Ask During Your Marketing Meetings
We’ve all had that thought before; “this meeting could have been an email.” So, why aren’t your marketing meetings just done through email? While we fully understand how valuable your time is as a business owner, we believe there is great value in meeting regularly. Even if it’s virtual, it’s important to meet at least…
Read More5 Key Reasons to Consider Social Media Advertising
Are you wondering why you should advertise on social media for your business? In the digital age, social media has transformed the way we connect, share, and consume information. With billions of active users worldwide, social media platforms have become a goldmine for businesses to reach their target audience. In the almost 24 hours per…
Read More5 Ways to Use Your Blog Content as a Sales and Marketing Tool
Depending on how long you’ve been in the sales and marketing game, you may remember a time when every tactic was based on an outbound contact. A business would send its sales message to its audience through advertising, direct mail, outbound calling, or even door-to-door selling. While many of those strategies are still used (and…
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