Social Networking

how blogging drives sales

5 Ways to Use Your Blog Content as a Sales and Marketing Tool

By Sara Wesche / November 30, 2022 / Comments Off on 5 Ways to Use Your Blog Content as a Sales and Marketing Tool

Depending on how long you’ve been in the sales and marketing game, you may remember a time when every tactic was based on an outbound contact. A business would send its sales message to its audience through advertising, direct mail, outbound calling, or even door-to-door selling.  While many of those strategies are still used (and…

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content repurposing service

The True Value of Repurposing Content

By Emily Rudoni / October 26, 2022 / Comments Off on The True Value of Repurposing Content

In today’s digital space, it can seem increasingly overwhelming to tackle all “the things” (as our founder often says).  However, sometimes, all your website needs is a little content refreshing and repurposing to keep your audience interested. But first, this question needs to be answered: what is content repurposing? What is Content Repurposing? Content repurposing…

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think like a customer

Think Like a Customer In All Content Marketing

By Trent Rantala / October 12, 2022 / Comments Off on Think Like a Customer In All Content Marketing

Whether you’re selling a product, a service, or yourself, thinking like a customer is the key to making long-lasting connections. When was the last time you enjoyed hearing someone spout off all of the things that make them amazing without any concern for the people around them– never? Empathy is crucial to building genuine connections.…

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recruitment marketing ideas

Four Easy Ways to Improve Your Recruitment Marketing Efforts Now

By Rebecca Dutcher / July 29, 2022 / Comments Off on Four Easy Ways to Improve Your Recruitment Marketing Efforts Now

When everyone is hiring, how do you stand out to fill your open positions? Everyone is raising their entry-level wage, and offering more perks or benefits to recruit employees. In a time when there is extremely low unemployment and there are 2 jobs available for every job seeker, it seems like the choice of where…

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social media ideas for small business

What Social Media Platforms Should Your Business Be On?

By Nicole DeRoo / July 27, 2022 / Comments Off on What Social Media Platforms Should Your Business Be On?

Trying to figure out social media ideas for a small business can be challenging. As a business owner, it can also be tedious trying to figure out what social media platform you should be active on—you don’t want to waste time on a platform that isn’t valuable for your company. Additionally, you need to ensure…

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b2b marketing tools

5 B2B Marketing Tools You Can Use Now

By Rebecca Dutcher / March 4, 2022 / Comments Off on 5 B2B Marketing Tools You Can Use Now

B2B marketing tools are constantly created and improved in today’s world. In a world where technology rules, it’s easy to get lost and overwhelmed by the number of tools offered to you. Below, we outline 5 B2B marketing tools you should use. The Current B2B Marketing World Before we get started, let’s talk about the…

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how to write social media captions

Are You Writing Your Social Media Captions the Right Way?

By Jade Molewyk / February 23, 2022 / Comments Off on Are You Writing Your Social Media Captions the Right Way?

When it comes to knowing how to write social media captions for your business, most of the time, you know what you want to say. If not, you definitely know what not to say (ever heard the phrase “if you wouldn’t say it to your Grandma, don’t say it at all”?). However, it doesn’t stop…

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5 social media tips for small business

5 Ways to Successfully Execute a Social Media Strategy

By Rebecca Dutcher / September 13, 2021 / Comments Off on 5 Ways to Successfully Execute a Social Media Strategy

Looking for 5 social media tips for your small business? Picture this: you work as a Human Resource Manager and are responsible for hiring and recruiting summer interns. Like many other businesses and corporations, an extensive hiring process is imperative to ensure that you’ve chosen the perfect employee. After reading many applications, you finally stumble…

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should my small business use tiktok

Should Your Brand Be Utilizing TikTok?

By Emily Errington / August 26, 2021 / Comments Off on Should Your Brand Be Utilizing TikTok?

Over the last year, the short-form mobile video app, TikTok, has exploded in popularity with no signs of slowing down anytime soon! A ton of this success can be attributed to the impact that COVID-19 had on the digital space. With newly acquired free time and a need for social interaction, TikTok provided the perfect…

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what i learned in my internship

What I Learned In My Internship That I Didn’t Learn in School

By Rebecca Dutcher / May 20, 2021 / Comments Off on What I Learned In My Internship That I Didn’t Learn in School

As I went through my undergraduate program at Grand Valley State University, I often heard from graduates that “everything you do for your job, you learn on the job.” My program at GVSU offered me more information than I thought while hearing this constantly during my 4 years at school, but there are definitely aspects…

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