5 Ways to Use Your Blog Content as a Sales and Marketing Tool
Depending on how long you’ve been in the sales and marketing game, you may remember a time when every tactic was based on an outbound contact. A business would send its sales message to its audience through advertising, direct mail, outbound calling, or even door-to-door selling. While many of those strategies are still used (and…Read More
The True Value of Repurposing Content
In today’s digital space, it can seem increasingly overwhelming to tackle all “the things” (as our founder often says). However, sometimes, all your website needs is a little content refreshing and repurposing to keep your audience interested. But first, this question needs to be answered: what is content repurposing? What is Content Repurposing? Content repurposing…Read More
Think Like a Customer In All Content Marketing
Whether you’re selling a product, a service, or yourself, thinking like a customer is the key to making long-lasting connections. When was the last time you enjoyed hearing someone spout off all of the things that make them amazing without any concern for the people around them– never? Empathy is crucial to building genuine connections.…Read More
Four Easy Ways to Improve Your Recruitment Marketing Efforts Now
When everyone is hiring, how do you stand out to fill your open positions? Everyone is raising their entry-level wage, and offering more perks or benefits to recruit employees. In a time when there is extremely low unemployment and there are 2 jobs available for every job seeker, it seems like the choice of where…Read More
What Social Media Platforms Should Your Business Be On?
Trying to figure out social media ideas for a small business can be challenging. As a business owner, it can also be tedious trying to figure out what social media platform you should be active on—you don’t want to waste time on a platform that isn’t valuable for your company. Additionally, you need to ensure…Read More
5 B2B Marketing Tools You Can Use Now
B2B marketing tools are constantly created and improved in today’s world. In a world where technology rules, it’s easy to get lost and overwhelmed by the number of tools offered to you. Below, we outline 5 B2B marketing tools you should use. The Current B2B Marketing World Before we get started, let’s talk about the…Read More
Are You Writing Your Social Media Captions the Right Way?
When it comes to knowing how to write social media captions for your business, most of the time, you know what you want to say. If not, you definitely know what not to say (ever heard the phrase “if you wouldn’t say it to your Grandma, don’t say it at all”?). However, it doesn’t stop…Read More
5 Ways to Successfully Execute a Social Media Strategy
Looking for 5 social media tips for your small business? Picture this: you work as a Human Resource Manager and are responsible for hiring and recruiting summer interns. Like many other businesses and corporations, an extensive hiring process is imperative to ensure that you’ve chosen the perfect employee. After reading many applications, you finally stumble…Read More
Should Your Brand Be Utilizing TikTok?
Over the last year, the short-form mobile video app, TikTok, has exploded in popularity with no signs of slowing down anytime soon! A ton of this success can be attributed to the impact that COVID-19 had on the digital space. With newly acquired free time and a need for social interaction, TikTok provided the perfect…Read More
What I Learned In My Internship That I Didn’t Learn in School
As I went through my undergraduate program at Grand Valley State University, I often heard from graduates that “everything you do for your job, you learn on the job.” My program at GVSU offered me more information than I thought while hearing this constantly during my 4 years at school, but there are definitely aspects…Read More