Think Like A Customer

Google Search Generative Experience

Embracing the Future: Google’s Search Generative Experience (SGE) Explained

By Megan Wilhoit / March 22, 2024 /

The digital marketing landscape is in a constant state of flux, ultimately driving us towards more intuitive, interactive, and insightful ways of connecting with information online. In the spotlight today is Google’s Search Generative Experience (SGE), a new feature by Google that marries the complexity of AI with the simplicity of search.  At RED66 Marketing,…

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persuasive copywriting

Master the Art of Persuasive Copywriting: 5 Proven Strategies

By Christine Korejwo / March 4, 2024 / Comments Off on Master the Art of Persuasive Copywriting: 5 Proven Strategies

The success of your advertising campaign often hinges on the effectiveness of your ad copy. Focusing on compelling and persuasive ad copywriting is an essential skill that can significantly impact your conversion rates.  In this guide, we’ll dive into 5 proven strategies to help you create ads that convert, emphasizing the importance of word choice,…

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maximize social media presence

9 Actionable Tips to Maximize Your Social Media Presence

By Rebecca Dutcher / February 7, 2024 / Comments Off on 9 Actionable Tips to Maximize Your Social Media Presence

First published in CSCNetwork News Publication, 1st Quarter 2024 Social media has become a marketing channel that no business can afford to ignore or use the set-it-and-forget-it approach. With over 4 billion users across major platforms like Facebook, Instagram, Twitter, LinkedIn, and many others, social media offers every business the opportunity to reach, engage, and…

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how to connect with customers

Customer-Centric Success: How to Answer Your Customers’ Needs In Your Marketing Strategy

By Sydney Fairman / January 19, 2024 / Comments Off on Customer-Centric Success: How to Answer Your Customers’ Needs In Your Marketing Strategy

As the New Year dawns, so do the aspirations for personal betterment. For businesses, this time represents a golden opportunity to align with their customers’ resolutions and become a pivotal part of their journey toward improvement. Understanding the Resolution Zeitgeist The New Year marks a period of reflection and commitment to change. Whether it’s fitness…

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2024 marketing trends

To Our Clients: Here’s What We’re Bringing Into 2024 for YOU!

By Rebecca Dutcher / January 5, 2024 / Comments Off on To Our Clients: Here’s What We’re Bringing Into 2024 for YOU!

As we begin a new year, the team at RED66 Marketing wanted to provide an update on the investments we’ve made and the talent we’ve added in 2023. Our goal is always to continuously enhance our services and provide even more value to help you achieve your business objectives in 2024 and beyond. When I…

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b2b email marketing best practices

From Inbox to Interaction: Elevating Your Email Open Rates

By Emily Errington / November 16, 2023 / Comments Off on From Inbox to Interaction: Elevating Your Email Open Rates

When it comes to email marketing, success isn’t just about sending messages; it’s about making meaningful connections. At the heart of this connection lies the email open rate. Without a strong email open rate – your messaging isn’t going anywhere. So, let’s delve into everything email open rates; exploring their significance, industry benchmarks, and the…

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how to ask a customer for a testimonial

The Power of Proof: How to Use Case Studies and Customer Testimonials in Your Marketing Strategy

By Elizabeth Carter / November 2, 2023 / Comments Off on The Power of Proof: How to Use Case Studies and Customer Testimonials in Your Marketing Strategy

Last year, I attended an event where several of our clients were in attendance. After seeing a before and after of his website rebuild during a presentation, a client came up to us and told us he didn’t realize how much better the site looked until it was presented to him side-by-side.  When you’re busy…

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How to Make a Compelling Sales LinkedIn Profile: 7 Tips and Tricks

By Emily Rudoni / June 14, 2023 / Comments Off on How to Make a Compelling Sales LinkedIn Profile: 7 Tips and Tricks

If you’re looking for information on how to sell on LinkedIn, you’ve come to the right place. LinkedIn is the go-to platform for professionals to connect, network, and find job opportunities. It’s also a powerful tool for sales professionals to generate leads and build relationships with potential clients. In fact, did you know that sales professionals…

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ethical marketing agency

The 5 Key Aspects of an Ethical Marketing Agency

By Sydney Fairman / June 9, 2023 / Comments Off on The 5 Key Aspects of an Ethical Marketing Agency

Choosing an ethical marketing agency is so much more than just selecting one that fits your budget. It’s also about finding one that has the ability to understand your business and how it operates, and be able to adapt their services accordingly. Too many times, we’ve onboarded new clients who tell us horror stories about…

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questions to ask a marketing agency

Top 3 Questions to Ask During Your Marketing Meetings

By Jade Molewyk / May 17, 2023 / Comments Off on Top 3 Questions to Ask During Your Marketing Meetings

We’ve all had that thought before; “this meeting could have been an email.”  So, why aren’t your marketing meetings just done through email? While we fully understand how valuable your time is as a business owner, we believe there is great value in meeting regularly. Even if it’s virtual, it’s important to meet at least…

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