Leadership
“New Year, New Me!” Or for you, is it “New Year, New Job”? Throughout most of my career, I have been part of the hiring process at various types of businesses and organizations. In my role as the Operations Director at RED66, I feel that I’ve learned a lot about hiring the right people for…
Read MoreAs the New Year dawns, so do the aspirations for personal betterment. For businesses, this time represents a golden opportunity to align with their customers’ resolutions and become a pivotal part of their journey toward improvement. Understanding the Resolution Zeitgeist The New Year marks a period of reflection and commitment to change. Whether it’s fitness…
Read MoreAs we begin a new year, the team at RED66 Marketing wanted to provide an update on the investments we’ve made and the talent we’ve added in 2023. Our goal is always to continuously enhance our services and provide even more value to help you achieve your business objectives in 2024 and beyond. When I…
Read MoreWhether you’re leading a team, collaborating on projects, or interacting with colleagues, knowing how to improve internal communications in the workplace is essential. Harvard research shows that, over a 30-year period, jobs that require a lot of social interaction grew by 12%, while the number of not-so-social jobs shrank. This is why even in the…
Read MoreHave you ever walked into a store or interacted with a company and immediately known who they are and what they stand for? That’s the power of a strong brand. A brand is more than just a logo or a catchy slogan. It’s the personality of your business, the voice behind your messaging, and the…
Read MoreHave you ever worked somewhere where you constantly came home/logged off with a feeling of dejection, or of being another cog in the wheel? Ever wondered, “how can I possibly build a positive team culture,” when everything else seems to be going wrong? The pandemic, though truly awful in many aspects, did shine a light…
Read MoreIt’s never been a better time to recession-proof your business. As 2022 comes to an end, I think of all the uncertainty we all felt this past year (or two). We’ve experienced an ongoing global pandemic, which led to dramatic changes on how we conduct our daily lives. This doesn’t even include the economic fluctuations,…
Read MoreRebecca Dutcher, our president and founder, recently had the opportunity to be a mentor at the Inaugural 2022 Girl Scouts Leadership Conference put on by the Girl Scouts of Michigan Shore to Shore (GMISTS). Here’s a recap of her experience, in her own words. It was an honor to be asked to participate and share…
Read MoreWhat is community relations? In the last decade, businesses have become increasingly concerned with social responsibility. Social responsibility is when individuals and companies act in the best interests of their community, environment, and society as a whole. A large part of social responsibility that is often overlooked is community relations- which may just be the…
Read MoreWhy join a chamber of commerce? You’ve probably heard of your local chamber or chamber-sponsored events and thought, “is becoming a chamber member really worth it?” Or maybe, “I don’t have time to become a member… I’m busy enough already!” However, joining your local chamber (or several!) can be very beneficial for your business. In…
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