Content
The digital marketing landscape is in a constant state of flux, ultimately driving us towards more intuitive, interactive, and insightful ways of connecting with information online. In the spotlight today is Google’s Search Generative Experience (SGE), a new feature by Google that marries the complexity of AI with the simplicity of search. At RED66 Marketing,…
Read MoreThe success of your advertising campaign often hinges on the effectiveness of your ad copy. Focusing on compelling and persuasive ad copywriting is an essential skill that can significantly impact your conversion rates. In this guide, we’ll dive into 5 proven strategies to help you create ads that convert, emphasizing the importance of word choice,…
Read MoreAs the New Year dawns, so do the aspirations for personal betterment. For businesses, this time represents a golden opportunity to align with their customers’ resolutions and become a pivotal part of their journey toward improvement. Understanding the Resolution Zeitgeist The New Year marks a period of reflection and commitment to change. Whether it’s fitness…
Read MoreLast year, I attended an event where several of our clients were in attendance. After seeing a before and after of his website rebuild during a presentation, a client came up to us and told us he didn’t realize how much better the site looked until it was presented to him side-by-side. When you’re busy…
Read MoreIn the fast-paced world of digital marketing, businesses often find themselves at a crossroads when it comes to allocating resources. With this in mind, in 2023, 91% of B2B marketers use content marketing; up from 82% in 2022. On one hand, there’s the crucial need to rank high on search engine results pages (SERPs) to…
Read MoreAnytime robots do human things, we as a society get anxious. This doesn’t exclude us marketers, either. This now begs the question; will AI (Artificial Intelligence) replace copywriters? With the rise of AI chatbot tools, marketers have the option to use AI to assist with SEO keyword research, social media caption writing, and even entire…
Read MoreMany of our clients serve a geographic market, which is why our agency has adopted a “local first” mindset when it comes to generating website traffic. Unlike paid search, organic search is free and based on relevance to the user’s search query, links and domain authority, and other organic ranking factors. But what is local…
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