Content
In the world of marketing, you will hear the term “evergreen content” often. Evergreen content is essential when thinking about your digital footprint, and especially in regard to search engine optimization, as well as your social media profiles. Although trending topics can be important, they do have a “time limit” with relevancy, so it’s important…
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A good online presence supports awareness and lead generation for your business and if you’re not online yet, you definitely should be. At a minimum, having a professional looking website that is easy to navigate is a must. It should also have content that speaks to your visitors and represents your company to prospects, customers,…
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A strong marketing program can be the difference between success and failure-we’ve seen it. Marketing content provides awareness, lead generation, retention, and the building of strong client or customer relationships; all things you and your business need to sustain. However, it also gives you endless opportunities to connect with your audience, reach out to prospective…
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How does a content calendar increase marketing efficiency? What if I told you there was a way to ensure all of your content is prepared, organized, and planned effectively? You’d probably say “Yeah, I know about that”, or you might say “Huh?”, but either way, we’re here to help. The secret? The content calendar. What…
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Looking for 5 tips for generating business leads on LinkedIn? Many still think of LinkedIn as a place for your online resume. However, it’s also a social media platform created for networking, business development, and of course recruiting or finding your next position. Most people don’t treat it differently than other networks. We’re here to…
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As a small business, you need to know how to segment B2B customers. Why? Because everyone is trying to build customer awareness, brand recognition, and consumer loyalty. Marketing talk of the town is about user experience – which makes getting to know them critical to your businesses success. Everyone is yelling from a mountain top,…
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You need to know how to maintain social media presence. However, when it comes to curating, scheduling, and planning your social media content, it’s normal to feel a little overwhelmed. We see it happen to clients all the time. But, by focusing on the development of a strategy when it comes to all of your…
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Nearly every business today is utilizing their website to help generate sales leads and impact their bottom line – but not all are doing it effectively. Sure, you’ve heard about blogging, but do you know how blogging can help you increase relevant website traffic? Let us count the ways (we’ll keep it to 8)! Blogging…
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Just a few years ago, there were just a few ways to make a purchase: walk into a brick and mortar store, send in a mail order from a catalog, or make a phone call. Those purchasing processes have become increasingly overshadowed (though still relevant) as more and more sales generation channels enter into the…
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Looking to learn how to create a yearly marketing plan? Sometimes, business owners get focused on marketing over the holidays and are refreshed heading into the new year. This article provides some insights to help you take a step back and think about the whole year ahead. No, this is not another post about creating…
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