Content
In today’s digital space, it can seem increasingly overwhelming to tackle all “the things” (as our founder often says). However, sometimes, all your website needs is a little content refreshing and repurposing to keep your audience interested. But first, this question needs to be answered: what is content repurposing? What is Content Repurposing? Content repurposing…
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When everyone is hiring, how do you stand out to fill your open positions? Everyone is raising their entry-level wage, and offering more perks or benefits to recruit employees. In a time when there is extremely low unemployment and there are 2 jobs available for every job seeker, it seems like the choice of where…
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Trying to figure out social media ideas for a small business can be challenging. As a business owner, it can also be tedious trying to figure out what social media platform you should be active on-you don’t want to waste time on a platform that isn’t valuable for your company. Additionally, you need to ensure…
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B2B marketing tools are constantly created and improved in today’s world. In a world where technology rules, it’s easy to get lost and overwhelmed by the number of tools offered to you. Below, we outline 5 B2B marketing tools you should use. The Current B2B Marketing World Before we get started, let’s talk about the…
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Over the last 18 months, sales and marketing as we knew them have changed. And they’ve changed for the near future and likely forever. Salespeople were not able to knock on doors, make cold calls, or even call people in their offices to follow up on things – because people were not there. And if…
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Looking for 5 social media tips for your small business? Picture this: you work as a Human Resource Manager and are responsible for hiring and recruiting summer interns. Like many other businesses and corporations, an extensive hiring process is imperative to ensure that you’ve chosen the perfect employee. After reading many applications, you finally stumble…
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Over the last year, the short-form mobile video app, TikTok, has exploded in popularity with no signs of slowing down anytime soon! A ton of this success can be attributed to the impact that COVID-19 had on the digital space. With newly acquired free time and a need for social interaction, TikTok provided the perfect…
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As I went through my undergraduate program at Grand Valley State University, I often heard from graduates that “everything you do for your job, you learn on the job.” My program at GVSU offered me more information than I thought while hearing this constantly during my 4 years at school, but there are definitely aspects…
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Our approach is that you should always view your website as a living, breathing marketing tool. It’s never done. The website is the wheel, but there are many spokes that make it work. These spokes include design, SEO, copy, development, and more, all of which play a role in your website, impacting the bottom line.…
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Happy St. Patrick’s Day! While there are some things that we can leave to luck, your marketing shouldn’t be one of them. Unfortunately, we know there are still quite a few people who rely on luck as their sole marketing strategy. They hit that publish button on their blog or social media post and hope…
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