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As a small business, you need to know how to segment B2B customers. Why? Because everyone is trying to build customer awareness, brand recognition, and consumer loyalty. Marketing talk of the town is about user experience – which makes getting to know them critical to your businesses success. Everyone is yelling from a mountain top,…
Read MoreNearly every business today is utilizing their website to help generate sales leads and impact their bottom line – but not all are doing it effectively. Sure, you’ve heard about blogging, but do you know how blogging can help you increase relevant website traffic? Let us count the ways (we’ll keep it to 8)! Blogging…
Read MoreJust a few years ago, there were just a few ways to make a purchase: walk into a brick and mortar store, send in a mail order from a catalog, or make a phone call. Those purchasing processes have become increasingly overshadowed (though still relevant) as more and more sales generation channels enter into the…
Read MoreLooking to learn how to create a yearly marketing plan? Sometimes, business owners get focused on marketing over the holidays and are refreshed heading into the new year. This article provides some insights to help you take a step back and think about the whole year ahead. No, this is not another post about creating…
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