Content

how to segment b2b customers

Who Are Your Best Customers and Why?

By Rebecca Dutcher / November 16, 2018 / Comments Off on Who Are Your Best Customers and Why?

As a small business, you need to know how to segment B2B customers. Why? Because everyone is trying to build customer awareness, brand recognition, and consumer loyalty. Marketing talk of the town is about user experience – which makes getting to know them critical to your businesses success. Everyone is yelling from a mountain top,…

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how to maintain social media presence

Top Tips for Creating and Maintaining Social Media Content

By Rebecca Dutcher / September 28, 2018 / Comments Off on Top Tips for Creating and Maintaining Social Media Content

You need to know how to maintain social media presence. However, when it comes to curating, scheduling, and planning your social media content, it’s normal to feel a little overwhelmed. We see it happen to clients all the time. But, by focusing on the development of a strategy when it comes to all of your…

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how can blogging help with sales

8 Ways Blogging Impacts Lead Generation and Website Traffic

By Rebecca Dutcher / January 12, 2018 / Comments Off on 8 Ways Blogging Impacts Lead Generation and Website Traffic

Nearly every business today is utilizing their website to help generate sales leads and impact their bottom line – but not all are doing it effectively. Sure, you’ve heard about blogging, but do you know how blogging can help you increase relevant website traffic? Let us count the ways (we’ll keep it to 8)! Blogging…

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omni channel marketing benefits

Should Omni-Channel Marketing Be Part of Your Communications Strategy?

By Rebecca Dutcher / November 10, 2017 / Comments Off on Should Omni-Channel Marketing Be Part of Your Communications Strategy?

Just a few years ago, there were just a few ways to make a purchase: walk into a brick and mortar store, send in a mail order from a catalog, or make a phone call. Those purchasing processes have become increasingly overshadowed (though still relevant) as more and more sales generation channels enter into the…

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how to create a yearly marketing plan

Build Your Marketing Muscle All Year Long

By Rebecca Dutcher / January 26, 2017 / Comments Off on Build Your Marketing Muscle All Year Long

Looking to learn how to create a yearly marketing plan? Sometimes, business owners get focused on marketing over the holidays and are refreshed heading into the new year. This article provides some insights to help you take a step back and think about the whole year ahead. No, this is not another post about creating…

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