Search Engine Optimization

Google Search Generative Experience

Embracing the Future: Google’s Search Generative Experience (SGE) Explained

By Megan Wilhoit / March 22, 2024 / Comments Off on Embracing the Future: Google’s Search Generative Experience (SGE) Explained

The digital marketing landscape is in a constant state of flux, ultimately driving us towards more intuitive, interactive, and insightful ways of connecting with information online. In the spotlight today is Google’s Search Generative Experience (SGE), a new feature by Google that marries the complexity of AI with the simplicity of search.  At RED66 Marketing,…

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white hat link building service

Unlocking the Power of Link Building: Strategies, Benefits, and Best Practices

By Trent Rantala / October 17, 2023 / Comments Off on Unlocking the Power of Link Building: Strategies, Benefits, and Best Practices

Digital marketing is in constant change to adapt and improve with the variables around it. One concept has remained a key indicator for success – link building and specifically, white hat link building. In this blog, we’ll dive into the intricacies of link building, its significance, and why it’s integral to your digital marketing strategy.…

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website metrics that matter

More Than Traffic: The 6 Website Metrics That Matter The Most 

By Trent Rantala / August 15, 2023 / Comments Off on More Than Traffic: The 6 Website Metrics That Matter The Most 

Understanding website performance is essential in today’s digital landscape, which is why website key performance indicators (KPIs) serve as the foundation of this understanding. However, not everyone is an expert when it comes to making sense of the vast amount of data out there. That’s why we’ll be breaking down the six website metrics that matter…

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digital marketing recruitment

Enhancing Your Recruitment Efforts: How Digital Advertising Can Help You Find the Right Candidates

By Justin Dykstra / June 23, 2023 / Comments Off on Enhancing Your Recruitment Efforts: How Digital Advertising Can Help You Find the Right Candidates

In today’s competitive job market, attracting and recruiting top talent is a challenge faced by many businesses. Traditional recruitment methods may not always yield the desired results, making it crucial for companies to explore new avenues to reach potential candidates-such as digital marketing recruitment. As a result, digital advertising has emerged as a powerful tool…

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ethical marketing agency

The 5 Key Aspects of an Ethical Marketing Agency

By Sydney Fairman / June 9, 2023 / Comments Off on The 5 Key Aspects of an Ethical Marketing Agency

Choosing an ethical marketing agency is so much more than just selecting one that fits your budget. It’s also about finding one that has the ability to understand your business and how it operates, and be able to adapt their services accordingly. Too many times, we’ve onboarded new clients who tell us horror stories about…

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questions to ask a marketing agency

Top 3 Questions to Ask During Your Marketing Meetings

By Jade Molewyk / May 17, 2023 / Comments Off on Top 3 Questions to Ask During Your Marketing Meetings

We’ve all had that thought before; “this meeting could have been an email.”  So, why aren’t your marketing meetings just done through email? While we fully understand how valuable your time is as a business owner, we believe there is great value in meeting regularly. Even if it’s virtual, it’s important to meet at least…

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why local seo is important

Get More Business for Less Money: The 5+ Key Factors of Local SEO

By Sydney Fairman / January 12, 2023 / Comments Off on Get More Business for Less Money: The 5+ Key Factors of Local SEO

Many of our clients serve a geographic market, which is why our agency has adopted a “local first” mindset when it comes to generating website traffic.  Unlike paid search, organic search is free and based on relevance to the user’s search query, links and domain authority, and other organic ranking factors. But what is local…

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is seo worth it for small business

How to Use Search Engine Marketing Trends To Optimize Your Marketing

By Trent Rantala / September 7, 2022 / Comments Off on How to Use Search Engine Marketing Trends To Optimize Your Marketing

Is SEO worth it for a small business? Well, let’s answer that. It should go without saying that search engine marketing trends changed dramatically during the pandemic. For one, search traffic exploded across the internet. SEMRush combed through the data to understand the latest search trends and discover where web traffic is heading in the…

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b2b marketing tools

5 B2B Marketing Tools You Can Use Now

By Rebecca Dutcher / March 4, 2022 / Comments Off on 5 B2B Marketing Tools You Can Use Now

B2B marketing tools are constantly created and improved in today’s world. In a world where technology rules, it’s easy to get lost and overwhelmed by the number of tools offered to you. Below, we outline 5 B2B marketing tools you should use. The Current B2B Marketing World Before we get started, let’s talk about the…

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5 components of seo

The 5 Components of SEO That Never Change

By Sydney Fairman / February 22, 2022 / Comments Off on The 5 Components of SEO That Never Change

There are approximately 5 components of SEO that always stay the same, despite Google algorithm updates and trends. Knowing and understanding these concepts is crucial to the success of your online presence. But first, it’s important to understand exactly what SEO is. What is SEO? SEO stands for “search engine optimization.” Simply put, SEO enhances…

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