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WordPress 5.0 (and Gutenberg) Are Here

WordPress 5.0 (and Gutenberg) Are Here

Here's What You Need to Know The latest and greatest version of the world’s most popular (and our favorite) open-source content management system - WordPress - is now available to install or download. WordPress 5.0 is a major release and it’s an important one because...

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Who Are Your Best Customers and Why?

Who Are Your Best Customers and Why?

As a small business, the drive to better know and understand your audience has become very important. Why? Because everyone is trying to build customer awareness, brand recognition, and consumer loyalty. Marketing talk of the town is about user experience – which...

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Budgeting Your Posts. How Often Should You Post?

Budgeting Your Posts. How Often Should You Post?

These days, every business has a presence on social media. Be it Facebook, LinkedIn, Twitter, Instagram, etc., and they are all very unique sites, so how often should you post on them? Is there one hard and fast rule to live by? There are some general guidelines, but...

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Personal Branding 101

Personal Branding 101

As marketers, when we think of personal branding we think of branding in general. Big brands and little brands work so hard to clarify their message. To clearly outline and display who they are… what they ‘mean’… And how they want to be perceived in the market by...

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Long Live Email Marketing

Long Live Email Marketing

Reach more prospects and expand your digital footprint with a single click. Let’s talk about email marketing. While it may be something that triggers an eye roll due to its bad wrap as junk mail, it’s honestly a very big piece of your sales and marketing strategy – or...

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How to Advertise Effectively on Google AdWords

How to Advertise Effectively on Google AdWords

Google AdWords or Pay Per Click (PPC) advertising, can be an expensive lesson if you’re not careful. We’ve heard it from many clients and countless other businesses that have invested money in this advertising tool with little or no success. Frustrating to be sure,...

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