Blog Articles & Resources
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ROI of Website Maintenance
During the last year, over 12,000 stores have closed in the United States alone due to the COVID-19 pandemic. To adapt and survive, many businesses went digital, and as a result, the e-commerce industry has grown by 44%. For a physical store, cleaning, stocking,...
The Digital Marketing Metrics That Actually Matter
What Digital Marketing Analytics Should You Monitor? When it comes to measuring digital marketing, it can be extremely easy to get distracted by all the different numbers you can pull. Add in that some agencies can pull numbers that seem incredible, yet they lack the...
RED66 Marketing Wins a WMPRSA Silver PRoof Award for Best SEM
RED66 Marketing is proud to have won a West Michigan Public Relations Society of America (WMPRSA) Silver PRoof Award for Best SEM for our work with client, Custom Indoor Cycles. The WMPRSA PRoof Awards recognize the work of public relations and communications...
Put a Halt to the Hassle: Keep Track of your Company’s Login Information
Written by Avery Jones, RED66 Marketing Account Manager As an Account Manager at a digital marketing agency, one of the first things I do when onboarding a new client is ask for access to their website, social media accounts, email marketing platform, Google My...
What I Learned in my Internship that I Didn’t Learn in School
As I went through my undergraduate program at Grand Valley State University, I often heard from graduates that “everything you do for your job, you learn on the job.” My program at GVSU offered me more information than I thought while hearing this constantly during my...
What Does it Take to Have a Successful Website?
They need several different components Our approach is that you should always view your website as a living, breathing marketing tool. It’s never done. The website is the wheel, but there are many spokes that make it work. These spokes include design, SEO, copy,...
Don’t Leave Your Marketing to Luck
Top Questions to Ask Yourself When Creating a Marketing Strategy Happy St. Patrick’s Day! While there are some things that we can leave to luck, your marketing shouldn’t be one of them. Unfortunately, we know there are still quite a few people who rely on luck...
Embracing the Remote Work Options, Adding Staff & Clients Across the US
RED66 Marketing is excited to announce that they have welcomed Brianna Flemings as its new Web Project Manager and Avery Jones as an Account Manager, allowing them to bring new skillsets and high-quality, individualized service to their clients. These new additions...
Why You Should Prioritize Evergreen Content
Content Marketing: The Importance of Evergreen Content In the world of marketing, you will hear the term “evergreen content” often. Evergreen content is essential when thinking about your digital footprint, and especially in regard to search engine optimization, as...
Google My Business. A Breakdown
Google Finds Another Way To Reel Us In with Local SEO If you’re thinking about anything related to search engines, odds are you’re thinking about Google. But the engine is much more than it used to be, and it continues to grow and evolve with the times. Google My...
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