Blog Articles & Resources
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Why WordPress Is This Agency’s Web Development Platform of Choice
You may be wondering, “why should I use WordPress for my website?” But first, it’s important to realize that no two websites are the same. From design to domain and everything in between, websites are unique digital and visual representations of an organization, its...
4 Ways to Build a Resilient, Recession-Proof Business
It's never been a better time to recession-proof your business. As 2022 comes to an end, I think of all the uncertainty we all felt this past year (or two). We’ve experienced an ongoing global pandemic, which led to dramatic changes on how we conduct our daily lives....
When the Going Gets Tough, Where Should You Focus Your Marketing Efforts?
Should we brace for marketing during a recession? Bloomberg Economics says there’s close to a three-in-four recession probability by 2024. Economists at Deutsche Bank AG, one of the first major banks to forecast a recession, now expect one to begin in mid-2023; Wells...
Mentor Moments from The Girl Scouts Leadership Conference
Rebecca Dutcher, our president and founder, recently had the opportunity to be a mentor at the Inaugural 2022 Girl Scouts Leadership Conference put on by the Girl Scouts of Michigan Shore to Shore (GMISTS). Here's a recap of her experience, in her own words. It was...
The True Value of Repurposing Content
In today’s digital space, it can seem increasingly overwhelming to tackle all “the things” (as our founder often says). However, sometimes, all your website needs is a little content refreshing and repurposing to keep your audience interested. But first, this...
Importance of Community Relations for Small Businesses
What is community relations? In the last decade, businesses have become increasingly concerned with social responsibility. Social responsibility is when individuals and companies act in the best interests of their community, environment, and society as a whole. A...
Think Like a Customer In All Content Marketing
Whether you're selling a product, a service, or yourself, thinking like a customer is the key to making long-lasting connections. When was the last time you enjoyed hearing someone spout off all of the things that make them amazing without any concern for the people...
What I Learned as a Marketing Intern (That I Didn’t Learn in School)
After a little over 5 and a half months of soaking in knowledge at RED66 Marketing, my marketing internship has come to a close. Throughout the way, I’ve learned more than I thought I would and have expanded my skill-set farther than any collegiate class I’d taken...
Top 5 Reasons Your Business Should Join a Chamber of Commerce
Why join a chamber of commerce? You’ve probably heard of your local chamber or chamber-sponsored events and thought, “is becoming a chamber member really worth it?” Or maybe, “I don’t have time to become a member… I’m busy enough already!” However, joining your local...
How to Improve Confidence in the Workplace
Why is confidence important in the workplace? Let’s be honest; at one time or another, we haven’t been too confident (or kind!) to ourselves, especially in the workplace. Self-confidence is a muscle that we often and easily forget to exercise and strengthen; however,...
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