Blog Articles & Resources
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Content Calendars 101
What if I told you there was a way to ensure all of your content is prepared, organized, and planned effectively? You’d probably say “Yeah, I know about that”, or you might say “Huh?”, but either way, we’re here to help. The secret? The content calendar. So… What is a...
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Making the Most of LinkedIn
The elusive LinkedIn. Many still think of LinkedIn as a place for your online resume. However, it’s also a social media platform created for networking, business development, and of course recruiting or finding your next position. Most people don’t treat it...
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Top Take Aways From AMA West Michigan’s SEO Smackdown 3.0
First, what an incredible panel. Each panelist brought their unique experience in search engine marketing and optimization. From the agency side to in-house, they were able to hit on many critical aspects of search engine optimization and other major things that...
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Top Reasons New Website Projects Go Bad
And How to Prevent Them Here at RED66 Marketing, we have the opportunity to work on many website projects throughout the year. There are few things we love more than taking a client’s story, products and information and turning it all into a (website) hub for their...
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WordPress 5.0 (and Gutenberg) Are Here
Here's What You Need to Know The latest and greatest version of the world’s most popular (and our favorite) open-source content management system - WordPress - is now available to install or download. WordPress 5.0 is a major release and it’s an important one because...
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Who Are Your Best Customers and Why?
As a small business, the drive to better know and understand your audience has become very important. Why? Because everyone is trying to build customer awareness, brand recognition, and consumer loyalty. Marketing talk of the town is about user experience – which...
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Top Tips for Creating and Maintaining Social Media Content
When it comes to curating, scheduling, and planning your social media content, it’s normal to feel a little overwhelmed. We see it happen to clients all the time. But by focusing on the development of a strategy when it comes to all of your content, you can streamline...
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NEVER Promote Your New Website the Day of Launch
New websites are exciting New websites are a lot of work New websites will have potential issues at the time of launch What?! You ask... We know. Websites take several weeks or months to plan, design, develop, create content and get to the point of going live. You are...
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Traditional Vs Digital Marketing. Is There a Difference?
Marketing is a word that can morph and evolve based on the whim of the person wielding it. But if you cut to the core of the word, the idea is simple: identifying a market for your product or service and communicating its worth to that market, including both internal...
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Budgeting Your Posts. How Often Should You Post?
These days, every business has a presence on social media. Be it Facebook, LinkedIn, Twitter, Instagram, etc., and they are all very unique sites, so how often should you post on them? Is there one hard and fast rule to live by? There are some general guidelines, but...
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