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Here's What You Need to Know The latest and greatest version of the world’s most popular (and our favorite) open-source content management system - WordPress - is now available to install or download. WordPress 5.0 is a major release and it’s an important one because...read more
As a small business, the drive to better know and understand your audience has become very important. Why? Because everyone is trying to build customer awareness, brand recognition, and consumer loyalty. Marketing talk of the town is about user experience – which...read more
When it comes to curating, scheduling, and planning your social media content, it’s normal to feel a little overwhelmed. We see it happen to clients all the time. But by focusing on the development of a strategy when it comes to all of your content, you can streamline...read more
New websites are exciting New websites are a lot of work New websites will have potential issues at the time of launch What?! You ask... We know. Websites take several weeks or months to plan, design, develop, create content and get to the point of going live. You are...read more
Marketing is a word that can morph and evolve based on the whim of the person wielding it. But if you cut to the core of the word, the idea is simple: identifying a market for your product or service and communicating its worth to that market, including both internal...read more
These days, every business has a presence on social media. Be it Facebook, LinkedIn, Twitter, Instagram, etc., and they are all very unique sites, so how often should you post on them? Is there one hard and fast rule to live by? There are some general guidelines, but...read more
As marketers, when we think of personal branding we think of branding in general. Big brands and little brands work so hard to clarify their message. To clearly outline and display who they are… what they ‘mean’… And how they want to be perceived in the market by...read more
Reach more prospects and expand your digital footprint with a single click. Let’s talk about email marketing. While it may be something that triggers an eye roll due to its bad wrap as junk mail, it’s honestly a very big piece of your sales and marketing strategy – or...read more
Google AdWords or Pay Per Click (PPC) advertising, can be an expensive lesson if you’re not careful. We’ve heard it from many clients and countless other businesses that have invested money in this advertising tool with little or no success. Frustrating to be sure,...read more
Everyone and their mother is talking about the changes to Facebook’s algorithm that will impact news feeds everywhere. The basic goal is to make them more personal by prioritizing your friend’s and family’s content over pretty much everything else. If you have a...read more
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