Blog Articles & Resources
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WordPress Plugins We Love
When it comes to websites, WordPress is our best friend. We do tons of web development here at RED66 Marketing, and we love WordPress. It’s so much more flexible than a single-page landing site and is endlessly customizable with e-commerce and payment gateways. It...
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The Future is Email
When you think of marketing, what comes to mind? Signage? Direct mail? Social media? While these are all relevant ways to market your business, whatever it may be, today we’d like to discuss one of the most tried and true platforms, especially in this day and age:...
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What’s Next In Content Marketing
Our Take on the recent November Luncheon from AMA West Michigan Content marketing is a huge part of what we do for our clients, and it has been for years! It’s tied to lead generation, SEO, SEM, email marketing, customer retention...
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Content Calendars 101
What if I told you there was a way to ensure all of your content is prepared, organized, and planned effectively? You’d probably say “Yeah, I know about that”, or you might say “Huh?”, but either way, we’re here to help. The secret? The content calendar. So… What is a...
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Making the Most of LinkedIn
The elusive LinkedIn. Many still think of LinkedIn as a place for your online resume. However, it’s also a social media platform created for networking, business development, and of course recruiting or finding your next position. Most people don’t treat it...
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Top Take Aways From AMA West Michigan’s SEO Smackdown 3.0
First, what an incredible panel. Each panelist brought their unique experience in search engine marketing and optimization. From the agency side to in-house, they were able to hit on many critical aspects of search engine optimization and other major things that...
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Top Reasons New Website Projects Go Bad
And How to Prevent Them Here at RED66 Marketing, we have the opportunity to work on many website projects throughout the year. There are few things we love more than taking a client’s story, products and information and turning it all into a (website) hub for their...
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WordPress 5.0 (and Gutenberg) Are Here
Here's What You Need to Know The latest and greatest version of the world’s most popular (and our favorite) open-source content management system - WordPress - is now available to install or download. WordPress 5.0 is a major release and it’s an important one because...
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Who Are Your Best Customers and Why?
As a small business, the drive to better know and understand your audience has become very important. Why? Because everyone is trying to build customer awareness, brand recognition, and consumer loyalty. Marketing talk of the town is about user experience – which...
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Top Tips for Creating and Maintaining Social Media Content
When it comes to curating, scheduling, and planning your social media content, it’s normal to feel a little overwhelmed. We see it happen to clients all the time. But by focusing on the development of a strategy when it comes to all of your content, you can streamline...
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Option 1. Optimized Wordpress Website
Your company may have a great marketing team in place and simply needs an updated website to pull all of your sales and marketing efforts together online. Our team will work with you to create a new website that has a solid SEO foundation. And, we'll be sure your team is able to maintain the site by providing a training session and user guide. You'll be guided through our website development process to ensure all aspects of your website represent your company, your brand and encourage prospects to convert.
Deliverables
- WordPress Theme customized with your website brand, colors, and images
- Page and URL structure with all main on-page SEO elements completed
- Content writing for website
- Create online lead form(s) (quote request and contact us)
- Stock photos for website creation
- Editing guide and training
Option 2. Marketing Strategy & Website Development
When you have a strong sales team and good marketing support, sometimes businesses just need some clarification, assistance with developing a marketing plan to support company growth and a website that represents it well for prospects, customers, and employees. This is a great option when you have a great team that needs some outside expertise in clarifying the marketing strategy, messaging and outlining the plan of action. In our experience, we've found that this strategy development, the tactical marketing calendar, and a strong website are all some clients need to set things in motion.
Deliverables
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Creative campaign creation based on key differentiators (2 concepts to consider).
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Messaging development
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SWOT analysis
- A marketing plan with 12-month tactical calendar
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Content calendar for SEO focused blogs and email topics
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Custom designed website based on selected creative campaign
- All web development items from Option 1
Option 3. Marketing Management Package
Like many sales-driven B2B companies, uniform and linen rental companies have a strong sales team, while marketing support is limited at best. This option is ideal when your sales team needs assistance in generating wider awareness, providing them with qualified leads, and giving them a resource to develop and implement customer retention and new business campaigns. You'll have a dedicated account manager who will oversee your entire marketing strategy, implementation and management of ongoing marketing activities. You're provided constant updates and communication for ongoing marketing activities, along with monthly reports on impact and plans for what's next to keep your marketing game moving forward.
Deliverables
- All items in Options 1 & 2, plus:
- Create marketing content calendar for all audiences
- Write 2 to 3 web articles for SEO/SEM lead generation
- Manage social media, which may include Google My Business Page, Facebook, Instagram, Twitter and Linked In
- Manage Google Pay-Per-Click and retargeting ads, if applicable
- Provide graphic design support for any collateral or ads, direct mail, etc.
- Create and send email marketing messages to prospects and customers
Have a question? Just ask!
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