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The Power of User Experience: How Great UX Increases Conversion Rates
Today, more and more web marketers are placing an emphasis on a user’s experience. In fact, it’s reached the point where the phrase “user experience” has become tossed around so much that the meaning is getting lost in translation. However, knowing how to improve the user experience for your website is a whole other undertaking.…
How to Integrate Your Brand Into All Aspects of Your Business
Have you ever walked into a store or interacted with a company and immediately known who they are and what they stand for? That’s the power of a strong brand. A brand is more than just a logo or a catchy slogan. It’s the personality of your business, the voice behind your messaging, and the…
Is Print Advertising Still Worth My Time?
While digital marketing is the most crucial facet of your marketing today, a comprehensive marketing plan still includes other traditional avenues of marketing, such as B2B print advertising. Digital marketing, radio ads, print advertising; the list goes on. At RED66, we believe that it’s all just marketing. Digital media and traditional media go hand-in-hand and…
Will AI Kill the Copywriting Business? The Top 3 Pros and Cons of AI Copywriting
Anytime robots do human things, we as a society get anxious. This doesn’t exclude us marketers, either. This now begs the question; will AI (Artificial Intelligence) replace copywriters? With the rise of AI chatbot tools, marketers have the option to use AI to assist with SEO keyword research, social media caption writing, and even entire…
Is Email Marketing Worth It? How Email Marketing Can Generate ROI For Your Business
We had a call with a client recently who asked us if email marketing was worth it. They asked this because another agency recently told them they shouldn’t pursue email marketing since it’s a “waste of money.” WHAT?! Um, no! Sorry, not sorry. Email is alive and well, and should be part of your marketing…
Google Analytics 4: What It Is and How to Migrate From Universal Analytics
Google Analytics 4 (also known as GA4) is what Google is calling the “next generation of Analytics.” If your business had Google Analytics set up in the past, it’s likely the Universal Analytics (UA) property, which rolled out in 2013 as the standard for tracking website traffic, conversions, and more. However, in an ever-changing digital…
Get More Business for Less Money: The 5+ Key Factors of Local SEO
Many of our clients serve a geographic market, which is why our agency has adopted a “local first” mindset when it comes to generating website traffic. Unlike paid search, organic search is free and based on relevance to the user’s search query, links and domain authority, and other organic ranking factors. But what is local…
How to Build a Team Culture of Gratitude and Support
Have you ever worked somewhere where you constantly came home/logged off with a feeling of dejection, or of being another cog in the wheel? Ever wondered, “how can I possibly build a positive team culture,” when everything else seems to be going wrong? The pandemic, though truly awful in many aspects, did shine a light…