Blog
Articles & Resources
WordPress Plugins We Love
When it comes to websites, WordPress is our best friend. We do tons of web development here at RED66 Marketing, and we love WordPress. It’s so much more flexible than a single-page landing site and is endlessly customizable with e-commerce and payment gateways. Additionally, it easily integrates with client databases and allows completely custom portals. All that to…
The Future is Email
How can email marketing fuel your overall inbound strategy? When you think of marketing, what comes to mind? Signage? Direct mail? Social media? While these are all relevant ways to market your business, whatever it may be, today we’d like to discuss one of the most tried and true platforms, especially in this day and…
Content Calendars 101
How does a content calendar increase marketing efficiency? What if I told you there was a way to ensure all of your content is prepared, organized, and planned effectively? You’d probably say “Yeah, I know about that”, or you might say “Huh?”, but either way, we’re here to help. The secret? The content calendar. What…
Making the Most of LinkedIn
Looking for 5 tips for generating business leads on LinkedIn? Many still think of LinkedIn as a place for your online resume. However, it’s also a social media platform created for networking, business development, and of course recruiting or finding your next position. Most people don’t treat it differently than other networks. We’re here to…
Top Reasons New Website Projects Go Bad
Here at RED66 Marketing, we have the opportunity to work on many website projects throughout the year. There are few things we love more than taking a client’s story, products and information and turning it all into a (website) hub for their business. Top Website Design Mistakes That said, we’ve definitely heard some horror stories…
Who Are Your Best Customers and Why?
As a small business, you need to know how to segment B2B customers. Why? Because everyone is trying to build customer awareness, brand recognition, and consumer loyalty. Marketing talk of the town is about user experience – which makes getting to know them critical to your businesses success. Everyone is yelling from a mountain top,…
Top Tips for Creating and Maintaining Social Media Content
You need to know how to maintain social media presence. However, when it comes to curating, scheduling, and planning your social media content, it’s normal to feel a little overwhelmed. We see it happen to clients all the time. But, by focusing on the development of a strategy when it comes to all of your…
Why Beta Test a Website Before Launch
Learn how to beta test a website before launch. Why? New websites are exciting. New websites are a lot of work. And, new websites will have potential issues at the time of launch. What?! You ask… We know. Websites take several weeks or months to plan, design, develop, create content and get to the point…
