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The Main Components of Email Marketing
Let’s talk about email marketing. While it may be something that triggers an eye roll due to its bad wrap as junk mail, it’s honestly a very big piece of your sales and marketing strategy – or at least it should be. As social media becomes more fragmented, focusing on personal stories and less on…
8 Ways Blogging Impacts Lead Generation and Website Traffic
Nearly every business today is utilizing their website to help generate sales leads and impact their bottom line – but not all are doing it effectively. Sure, you’ve heard about blogging, but do you know how blogging can help you increase relevant website traffic? Let us count the ways (we’ll keep it to 8)! Blogging…
8 Budget Friendly Holiday Marketing Tips to Try Today
Need holiday marketing tips to try? The end of the year is in sight. If you’re in retail, restaurants or a local service provider, you know that it’s crunch time for holiday sales and promotions. If you haven’t thought about yet, it’s time! We’ve put together some short-term things you can do to boost your…
We Love Productivity Apps! Part 2
Ready for more of the best productivity apps for your small business? We’ve got you covered! In Part 1 of our 2-part series focusing on the best work management apps out there, we talked about the best of the best in everyday life, file organization, project management and social media management. However, there’s so much…
We Love Productivity Apps! Part 1
Earlier this month, we shared some small business productivity apps at the Terre Haute Leadership Conference. In the presentation, we also included some great productivity apps – so many – that we decided to break this article up into 2, more digestible, chunks of information. In this post, we are focusing on everyday life, file organization,…
Should Omni-Channel Marketing Be Part of Your Communications Strategy?
Just a few years ago, there were just a few ways to make a purchase: walk into a brick and mortar store, send in a mail order from a catalog, or make a phone call. Those purchasing processes have become increasingly overshadowed (though still relevant) as more and more sales generation channels enter into the…
Top Hints & Hacks to Increase Your Productivity
How can saving time increase productivity? In today’s workplace, we have more technology and tools available to us than ever before – so you would think we can be even more productive and efficient. A nice thought, but with so many tools and toys to choose from – are we really using our time wisely?…
Brand Recognition is a Good Thing, If Done Consistently
Is it time to update your logo or completely rebrand your company? That’s a common question executives ask themselves, and as a marketing agency, a topic we’ve been discussing more and more frequently with our clients. And why not? Rebranding shakes things up, gives your customers something to talk about, and makes people stand up…