Marketing
Over the last 18 months, sales and marketing as we knew them have changed. And they’ve changed for the near future and likely forever. Salespeople were not able to knock on doors, make cold calls, or even call people in their offices to follow up on things – because people were not there. And if…
Read More
Our marketing agency has been running on EOS (Entrepreneurial Operating System) for about 18 months now. How’s it going, you may ask? It’s phenomenal. We’ve grown 35% the last two years. But it’s not just about the business growth. If anything, that growth is the byproduct of getting everything else to operate efficiently and effectively,…
Read More
Over the last year, the short-form mobile video app, TikTok, has exploded in popularity with no signs of slowing down anytime soon! A ton of this success can be attributed to the impact that COVID-19 had on the digital space. With newly acquired free time and a need for social interaction, TikTok provided the perfect…
Read More
Need 5 simple tips to work from home? Whether you’re a new employee working remote, or like thousands of workers who were forced remote over the last year, we know working remote is going to be a big part of many jobs now and in the future. COVID-19 changed the way we work, how we…
Read More
When it comes to measuring digital marketing, it can be extremely easy to get distracted by all the different numbers you can pull. Add in that some agencies can pull numbers that seem incredible, yet they lack the explanation of what it means to your business. If you often find yourself asking “What do they…
Read More
RED66 Marketing is proud to have won a West Michigan Public Relations Society of America (WMPRSA) Silver PRoof Award! This is for Best SEM for our work with our client, Custom Indoor Cycles. The WMPRSA PRoof Awards recognize the work of public relations and communications practitioners in the West Michigan area. Awardees demonstrate skill, creativity,…
Read More
Want to learn how to keep track of passwords for your business? One of the first things we do when onboarding a new client is ask for access to their website, social media accounts, email marketing platform, Google My Business page, and Google Analytics. For some clients, this task is resolved through a simple email.…
Read More
As I went through my undergraduate program at Grand Valley State University, I often heard from graduates that “everything you do for your job, you learn on the job.” My program at GVSU offered me more information than I thought while hearing this constantly during my 4 years at school, but there are definitely aspects…
Read More
Our approach is that you should always view your website as a living, breathing marketing tool. It’s never done. The website is the wheel, but there are many spokes that make it work. These spokes include design, SEO, copy, development, and more, all of which play a role in your website, impacting the bottom line.…
Read More
Happy St. Patrick’s Day! While there are some things that we can leave to luck, your marketing shouldn’t be one of them. Unfortunately, we know there are still quite a few people who rely on luck as their sole marketing strategy. They hit that publish button on their blog or social media post and hope…
Read More