RED66 Blog

Digital marketing trends

The Hottest Digital Marketing Trends of 2021

By Rebecca Dutcher / October 13, 2021 / Comments Off on The Hottest Digital Marketing Trends of 2021

It’s no secret that we live in a technology-filled world. There always seems to be a new app, new device, a new trend or a new update every single day. Well, this is also the case in the digital marketing world. Times are changing and digital marketing isn’t what it used to be. Here are…

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covid impact b2b marketing

COVID’s Impact on B2B Sales & Marketing

By Rebecca Dutcher / September 22, 2021 / Comments Off on COVID’s Impact on B2B Sales & Marketing

Over the last 18 months, sales and marketing as we knew them have changed. And they’ve changed for the near future and likely forever. Salespeople were not able to knock on doors, make cold calls, or even call people in their offices to follow up on things – because people were not there. And if…

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eos entrepreneurial operating system

Why We Are Running Our Agency on EOS

By Rebecca Dutcher / September 14, 2021 / Comments Off on Why We Are Running Our Agency on EOS

Our marketing agency has been running on EOS (Entrepreneurial Operating System) for about 18 months now. How’s it going, you may ask? It’s phenomenal. We’ve grown 35% the last two years. But it’s not just about the business growth. If anything, that growth is the byproduct of getting everything else to operate efficiently and effectively,…

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5 social media tips for small business

5 Ways to Successfully Execute a Social Media Strategy

By Rebecca Dutcher / September 13, 2021 / Comments Off on 5 Ways to Successfully Execute a Social Media Strategy

Looking for 5 social media tips for your small business? Picture this: you work as a Human Resource Manager and are responsible for hiring and recruiting summer interns. Like many other businesses and corporations, an extensive hiring process is imperative to ensure that you’ve chosen the perfect employee. After reading many applications, you finally stumble…

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should my small business use tiktok

Should Your Brand Be Utilizing TikTok?

By Emily Errington / August 26, 2021 / Comments Off on Should Your Brand Be Utilizing TikTok?

Over the last year, the short-form mobile video app, TikTok, has exploded in popularity with no signs of slowing down anytime soon! A ton of this success can be attributed to the impact that COVID-19 had on the digital space. With newly acquired free time and a need for social interaction, TikTok provided the perfect…

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5 simple tips to work from home

Top Tips for Working Remotely as a New Employee

By Rebecca Dutcher / August 12, 2021 / Comments Off on Top Tips for Working Remotely as a New Employee

Need 5 simple tips to work from home? Whether you’re a new employee working remote, or like thousands of workers who were forced remote over the last year, we know working remote is going to be a big part of many jobs now and in the future. COVID-19 changed the way we work, how we…

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website maintenance package

ROI of Website Maintenance

By Rebecca Dutcher / July 8, 2021 / Comments Off on ROI of Website Maintenance

Need a website maintenance package tailored for your business? During the last year, over 12,000 stores have closed in the United States alone due to the COVID-19 pandemic. To adapt and survive, many businesses went digital, and as a result, the e-commerce industry has grown by 44%.  For a physical store, cleaning, stocking, re-sets, and…

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digital marketing metrics to track

The Digital Marketing Metrics That Actually Matter

By Rebecca Dutcher / June 30, 2021 / Comments Off on The Digital Marketing Metrics That Actually Matter

When it comes to measuring digital marketing, it can be extremely easy to get distracted by all the different numbers you can pull. Add in that some agencies can pull numbers that seem incredible, yet they lack the explanation of what it means to your business. If you often find yourself asking “What do they…

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West Michigan Public Relations Society of America award

RED66 Marketing Wins a WMPRSA Silver PRoof Award for Best SEM

By Rebecca Dutcher / June 28, 2021 / Comments Off on RED66 Marketing Wins a WMPRSA Silver PRoof Award for Best SEM

RED66 Marketing is proud to have won a West Michigan Public Relations Society of America (WMPRSA) Silver PRoof Award! This is for Best SEM for our work with our client, Custom Indoor Cycles. The WMPRSA PRoof Awards recognize the work of public relations and communications practitioners in the West Michigan area. Awardees demonstrate skill, creativity,…

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how to keep track of passwords

Put a Halt to the Hassle: Keep Track of your Company’s Login Information

By Rebecca Dutcher / June 21, 2021 / Comments Off on Put a Halt to the Hassle: Keep Track of your Company’s Login Information

Want to learn how to keep track of passwords for your business? One of the first things we do when onboarding a new client is ask for access to their website, social media accounts, email marketing platform, Google My Business page, and Google Analytics. For some clients, this task is resolved through a simple email.…

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