Rebecca Dutcher
Can digital marketing replace traditional marketing? Marketing is a word that can morph and evolve based on the whim of the person wielding it. But if you cut to the core of the word, the idea is simple: identifying a market for your product or service and communicating its worth to that market, including both…
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These days, every business has a presence on social media. Be it Facebook, LinkedIn, Twitter, Instagram, etc., and they are all very unique sites, so how often should you post on them? Is there one hard and fast rule to live by? There are some general guidelines, but what works for you and your business…
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Let’s talk about email marketing. While it may be something that triggers an eye roll due to its bad wrap as junk mail, it’s honestly a very big piece of your sales and marketing strategy – or at least it should be. As social media becomes more fragmented, focusing on personal stories and less on…
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Nearly every business today is utilizing their website to help generate sales leads and impact their bottom line – but not all are doing it effectively. Sure, you’ve heard about blogging, but do you know how blogging can help you increase relevant website traffic? Let us count the ways (we’ll keep it to 8)! Blogging…
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Need holiday marketing tips to try? The end of the year is in sight. If you’re in retail, restaurants or a local service provider, you know that it’s crunch time for holiday sales and promotions. If you haven’t thought about yet, it’s time! We’ve put together some short-term things you can do to boost your…
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Just a few years ago, there were just a few ways to make a purchase: walk into a brick and mortar store, send in a mail order from a catalog, or make a phone call. Those purchasing processes have become increasingly overshadowed (though still relevant) as more and more sales generation channels enter into the…
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How can saving time increase productivity? In today’s workplace, we have more technology and tools available to us than ever before – so you would think we can be even more productive and efficient. A nice thought, but with so many tools and toys to choose from – are we really using our time wisely?…
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Is it time to update your logo or completely rebrand your company? That’s a common question executives ask themselves, and as a marketing agency, a topic we’ve been discussing more and more frequently with our clients. And why not? Rebranding shakes things up, gives your customers something to talk about, and makes people stand up…
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As a business, it’s imperative to learn how to deal with negative comments on social media. One of the unavoidable parts of a social media presence is the openness to comments, both good and bad. Occasionally, or more often than you wish, your business might encounter some sort of negative comment on its social media…
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Before you get ahead of yourself, you need to follow a checklist before launching a website. New websites are exciting – thinking of all the opportunities that lie ahead for interactivity, groundbreaking design, user experience improvements, increases in leads or sales and so much more. All that excitement gets you going and talking with the…
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