Website & Marketing Solutions for CSC Network Members


CSCNetwork SMART Group Recruitment Presentation Image 9-15-22

SMART Group, September 2022

Recruitment Marketing Presentation

Download a copy of our Recruitment Marketing Presentation here or by clicking the image to the left.

 

More information about our options for CSCNetwork Members is below.

Uniform & Linen Company Marketing That Delivers

Exclusively for CSC Members

Are you struggling to generate quality leads, build awareness for your company or just really need overall marketing help? Our team has worked with several uniform rental companies to help them build a solid marketing foundation and keep the momentum going through their website content, SEO, paid digital advertising, email marketing and more.

You’ll find 3 different packages included here just for CSC members. These offer savings of more than 30% off our regular rates. Given our experience and results in your industry, we’re excited to offer this expertise to you.

Please reach out to us to learn more about ways we may be able to help you bridge the sales and marketing gap. Feel free to review some of our website work and see who we work with.

Rebecca Dutcher, 
President, RED66 Marketing
Rebecca@red66marketing.com
616-490-1068

Option 1. Optimized WordPress Website

Your company may have a great marketing team in place and simply needs an updated website to pull all of your sales and marketing efforts together online. Our team will work with you to create a new website that has a solid SEO foundation. And, we’ll be sure your team is able to maintain the site by providing a training session and user guide. You’ll be guided through our website development process to ensure all aspects of your website represent your company, your brand and encourage prospects to convert.

Deliverables

  • WordPress Theme customized with your website brand, colors, and images
  • Page and URL structure with all main on-page SEO elements completed
  • Content writing for website
  • Create online lead form(s) (quote request and contact us)
  • Stock photos for website creation
  • Editing guide and training

$7,800 One-Time Project
+ Hosting ($480/year)

Option 2. Marketing Strategy & Website Development

When you have a strong sales team and good marketing support, sometimes businesses just need some clarification, assistance with developing a marketing plan to support company growth and a website that represents it well for prospects, customers, and employees. This is a great option when you have a great team that needs some outside expertise in clarifying the marketing strategy, messaging and outlining the plan of action. In our experience, we’ve found that this strategy development, the tactical marketing calendar, and a strong website are all some clients need to set things in motion.

Deliverables

  • Creative campaign creation based on key differentiators (2 concepts to consider).
  • Messaging development
  • SWOT analysis
  • A marketing plan with 12-month tactical calendar
  •  Content calendar for SEO focused blogs and email topics
  •  Custom designed website based on selected creative campaign
  • All web development items from Option 1

$17,500 One-Time Project
+ Hosting ($480/year)

 Option 3. Marketing Management Package

$3850/Month
+ Hosting ($480/year)

Like many sales-driven B2B companies, uniform and linen rental companies have a strong sales team, while marketing support is limited at best. This option is ideal when your sales team needs assistance in generating wider awareness, providing them with qualified leads, and giving them a resource to develop and implement customer retention and new business campaigns. You’ll have a dedicated account manager who will oversee your entire marketing strategy, implementation and management of ongoing marketing activities. You’re provided constant updates and communication for ongoing marketing activities, along with monthly reports on impact and plans for what’s next to keep your marketing game moving forward.

Compared to option 4, this doesn’t include quite as many deliverables from the # of blog articles to # of social media channels you manage.

Deliverables

  • All items in Options 1 & 2, plus:
  • Create marketing content calendar for all audiences
  • Write 1 web article for SEO/SEM lead generation
  • Manage 2-3 social media, which may include Google My Business Page, Facebook, Instagram, Twitter and LinkedIn
  • Manage Google Pay-Per-Click and retargeting ads, if applicable
  • Provide graphic design support for any collateral or ads, direct mail, etc. (catalogs not included)
  • Create and send 1 email marketing message/mo. to prospects and customers

Option 4. Marketing Manager Package

$4,200/Month
+ Hosting ($480/year)

This option is very similar to option 3, but includes several more deliverables. This is ideal for companies who have more than one location, and have other lines of business.

We act as your fractional CMO providing ongoing strategy discussions with leadership and sales teams. 

Deliverables

  • All items in Options 1-3 plus:
  • Create a comprehensive marketing content calendar for all audiences
  • Write 2 to 3 web articles for SEO/SEM lead generation
  • Manage 4+ social media channels, which may include Google My Business Page, Facebook, Instagram, Twitter and Linked In
  • Manage Google Pay-Per-Click and retargeting ads, if applicable
  • Provide graphic design support for sales collateral, ads, direct mail, flyers, vehicle/truck designs and more (catalogs not included)
  • Create and send 2-4 email marketing messages/mo. to prospects and customers

Have a question? Just ask!

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