Marketing Strategy Development

If you fail to plan, you plan to fail.
You have to have a plan. This is true in so many aspects of our lives, but especially true in your marketing communications. There is so much noise with social media, radio, satellite radio, apps, websites, Google search, display ads, direct mail, email, and more (lots more). Where do you focus? How do you know what will work? How will you use it?

Marketing Communications Plan = Your Road Map

  • Clarify your goals and objectives and measures for success
  • Dig into your strengths, opportunities, weaknesses & threats
  • Evaluate competitors
  • Identify strategies based on this information
  • Define specific tactics to execute
  • Ensure we know when we are successful, based on the measures we identified

Marketing strategy development by RED66 Marketing

Implementation is Key

Tactics are great – as long as they are implemented, tested, measured and adjusted. So often we see where very detailed strategies are developed and then they sit on a shelf (or in a folder in your computer). That’s like a weight-loss plan getting set under the pizza box people!

As a business leader, you don’t have time for all of these different marketing communications pieces. They are all connected and compliment each other to ensure the right reach and frequency, and consistency of message.

Consistency Matters

A randomly updated Facebook page or blog show you are inconsistent. Yes you have good intentions, but that only gets you so far.

We’re here to keep your marketing moving forward. Ensuring things are created, communicated, measured and monitored.

  • Calendars are planned at least 3 months in advance
  • Due dates are set up and followed
  • Written and conference call updates are provided every month

If you’re looking to update your marketing plan, or clarify a few objectives and get some things done, then let’s talk. Contact us today.

Option 1. Optimized Wordpress Website

Your company may have a great marketing team in place and simply needs an updated website to pull all of your sales and marketing efforts together online. Our team will work with you to create a new website that has a solid SEO foundation. And, we'll be sure your team is able to maintain the site by providing a training session and user guide. You'll be guided through our website development process to ensure all aspects of your website represent your company, your brand and encourage prospects to convert.

Deliverables

  • WordPress Theme customized with your website brand, colors, and images
  • Page and URL structure with all main on-page SEO elements completed
  • Content writing for website
  • Create online lead form(s) (quote request and contact us)
  • Stock photos for website creation
  • Editing guide and training

Option 2. Marketing Strategy & Website Development

When you have a strong sales team and good marketing support, sometimes businesses just need some clarification, assistance with developing a marketing plan to support company growth and a website that represents it well for prospects, customers, and employees. This is a great option when you have a great team that needs some outside expertise in clarifying the marketing strategy, messaging and outlining the plan of action. In our experience, we've found that this strategy development, the tactical marketing calendar, and a strong website are all some clients need to set things in motion.

Deliverables

  • Creative campaign creation based on key differentiators (2 concepts to consider).

  • Messaging development

  • SWOT analysis

  • A marketing plan with 12-month tactical calendar
  •  Content calendar for SEO focused blogs and email topics

  •  Custom designed website based on selected creative campaign

  • All web development items from Option 1

Option 3. Marketing Management Package

Like many sales-driven B2B companies, uniform and linen rental companies have a strong sales team, while marketing support is limited at best. This option is ideal when your sales team needs assistance in generating wider awareness, providing them with qualified leads, and giving them a resource to develop and implement customer retention and new business campaigns. You'll have a dedicated account manager who will oversee your entire marketing strategy, implementation and management of ongoing marketing activities. You're provided constant updates and communication for ongoing marketing activities, along with monthly reports on impact and plans for what's next to keep your marketing game moving forward.

Deliverables

  • All items in Options 1 & 2, plus:
  • Create marketing content calendar for all audiences
  • Write 2 to 3 web articles for SEO/SEM lead generation
  • Manage social media, which may include Google My Business Page, Facebook, Instagram, Twitter and Linked In
  • Manage Google Pay-Per-Click and retargeting ads, if applicable
  • Provide graphic design support for any collateral or ads, direct mail, etc.
  • Create and send email marketing messages to prospects and customers

 

Have a question? Just ask!

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