Digital Marketing ServicesSocial Media. Blogging. Email Marketing. Digital Ads. Etc.
Digital marketing is SO many things today.
- Is it your website?
- Is it social media?
- Is it blogging?
- Is it video?
How Is Digital Different from Traditional Media?
In our opinion, the old days of traditional media, new media, digital media – are gone. It’s all just marketing. We just have a lot more digital channels available, and many are free to get started with. (Even though most require some sort of paid advertising or sponsored posts to get good reach). The most important channels are the ones where your audiences are.
Are they product engineers who are not on social media? Perhaps they are locked in a basement somewhere developing the next amazing device. Great – what trade publications do they belong too, what magazines are they reading, and can we get them via direct mail or phone calls. (Yes, those are all still marketing channels too).
Or, is your audience a savvy 30 something who loves technology, uses search and social media for all information, news and resources. Heck, they haven’t picked up anything printed in years. Where do they hang out? How are they interacting in those channels? How can we connect with them, and those who influence them?
It is ALL MARKETING. Yes, much more is done digitally today. So let’s work together to create the best digital marketing strategy for your business. Give us a call or contact us today to start the conversation.
Option 1. Optimized Wordpress Website
Your company may have a great marketing team in place and simply needs an updated website to pull all of your sales and marketing efforts together online. Our team will work with you to create a new website that has a solid SEO foundation. And, we'll be sure your team is able to maintain the site by providing a training session and user guide. You'll be guided through our website development process to ensure all aspects of your website represent your company, your brand and encourage prospects to convert.
- WordPress Theme customized with your website brand, colors, and images
- Page and URL structure with all main on-page SEO elements completed
- Content writing for website
- Create online lead form(s) (quote request and contact us)
- Stock photos for website creation
- Editing guide and training
Option 2. Marketing Strategy & Website Development
When you have a strong sales team and good marketing support, sometimes businesses just need some clarification, assistance with developing a marketing plan to support company growth and a website that represents it well for prospects, customers, and employees. This is a great option when you have a great team that needs some outside expertise in clarifying the marketing strategy, messaging and outlining the plan of action. In our experience, we've found that this strategy development, the tactical marketing calendar, and a strong website are all some clients need to set things in motion.
Creative campaign creation based on key differentiators (2 concepts to consider).
- A marketing plan with 12-month tactical calendar
Content calendar for SEO focused blogs and email topics
Custom designed website based on selected creative campaign
- All web development items from Option 1
Option 3. Marketing Management Package
Like many sales-driven B2B companies, uniform and linen rental companies have a strong sales team, while marketing support is limited at best. This option is ideal when your sales team needs assistance in generating wider awareness, providing them with qualified leads, and giving them a resource to develop and implement customer retention and new business campaigns. You'll have a dedicated account manager who will oversee your entire marketing strategy, implementation and management of ongoing marketing activities. You're provided constant updates and communication for ongoing marketing activities, along with monthly reports on impact and plans for what's next to keep your marketing game moving forward.
- All items in Options 1 & 2, plus:
- Create marketing content calendar for all audiences
- Write 2 to 3 web articles for SEO/SEM lead generation
- Manage social media, which may include Google My Business Page, Facebook, Instagram, Twitter and Linked In
- Manage Google Pay-Per-Click and retargeting ads, if applicable
- Provide graphic design support for any collateral or ads, direct mail, etc.
- Create and send email marketing messages to prospects and customers
Have a question? Just ask!