Understanding & Mapping Your Customer Journey

Presented October 6, 2023 @ ISBDC
Brand. Market. Expand. Conference

Presentation Overview

Every customer goes through a journey with your business - from first hearing about it to becoming a loyal supporter. This process has several stages, like discovering your brand, considering a purchase, and eventually recommending you to others. So, how can you map out and optimize these crucial journeys for your customers?

Top Takeaways:

  • Key points and considerations for your customer journey
  • How and what to create at each stage of the customer journey
  • Considerations to connect the dots across

This presentation was designed for small businesses with some marketing experience, yet all marketers and businesses will find helpful information in your marketing, customer service and in building customer loyalty.

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Presented By

Rebecca Dutcher

Founder & President