The Evolution of SEO in 2024:
Positioning Your Business for Success

Webinar Synopsis

According to Semrush, 57% of mobile and roughly a quarter of desktop searches leave a search engine results page (SERP) without clicking on an organic or paid result. There are many reasons why a user may not click on a result, but it all has to do with one fact—Google is getting smarter when it comes to SEO.

Understanding Google's many algorithms and SEO enhancements is the first step towards getting your business to rank higher, increase traffic, and ultimately, generate more qualified leads. During this free session, you will discover:

1. How Google is shifting towards an approach that is more user-centric, ethical, and technologically advanced for search results
2. The Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) method in content production
3. The rise of AI and how it's shaping the future of SEO

This webinar is designed for business owners, C-suite executives, marketing managers, and anyone who wants to learn more about SEO trends for 2024.