The COVID-19 pandemic has shifted the way we do everything—from the way we go to work, to the way we grocery shop or go out to eat. As the world adjusts into the new “normal,” it’s obvious that many things aren’t like they used to be.
One of the biggest changes to happen since 2020 has been the way people are consuming digital media. We know what marketers are thinking—what does that mean for us now?
Here are several of post COVID marketing trends we’ve seen since March 2020, and what marketers should be doing with their strategy moving forward.
Overall Consumption Has Increased
With many people still not feeling entirely comfortable in large, crowded settings, it’s not a shocker that media consumption has increased.
With nowhere to go and nothing to do, people turned to the media as their form of entertainment and access to the world. Since March 2020, we’ve seen a 29% increase in the amount of time people spend on social media.
The Rise of Streaming
The businesses we work with market mostly on social media platforms. However, it’s still relevant to see how this has affected the media industry as a whole. Although cable has been dying off in recent years, it did see an increase in viewership at the beginning of the initial outbreak, as folks turned to cable news for information.
However, with the cancellation of live TV events and sports programming in 2020, cable took a huge hit. Instead, people continue to turn to streaming services like Netflix, Hulu, and Disney+; which all provide access to libraries of shows and movies.
As many businesses shifted to either hybrid or fully remote work environments permanently, audio consumption has continued to rise. Popular podcast platforms, like Spotify and Acast, have experienced a higher demand for advertisement space.
In the same vein, now is as good a time as any to start that podcast you’ve been meaning to get going! People are continuing to actively listen to new content, so seize the opportunity.
Looking Ahead of Post COVID Marketing Trends
What, then, does the future hold for marketers and advertisers? With a huge shift in the way people are seeking and engaging with digital media, what should brands be doing to stay connected with their audiences?
Our suggestion is to continue to create content that’s authentic and genuine. Remember that people are people, and they’re looking for relatability, especially in unpredictable time. Connect with your audience—by providing relevant and humanized content, consistently.
Have questions about the future of digital media or looking to switch your communications strategy post-COVID, but don’t know how to get started? Contact us today!