Written by Gracie Backus, RED66 Marketing – Marketing Specialist
It’s no secret that we live in a technology-filled world. There always seems to be a new app, new device, a new trend or a new update every single day. Well, this is also the case in the digital marketing world. Times are changing and digital marketing isn’t what it used to be. Here are a few of the hottest digital marketing trends of 2021 that will also impact 2022 marketing plans. Our hope is you use some of these to keep you and your business competitive in this changing digital landscape.
Video marketing is one of, if not, the most important marketing trends today and likely for the next 5 to 10 years. If your site includes a video, it’s 50 times more likely to drive organic search results compared to text. Why? Because people find video content more compelling, so Google pushes pages that include videos higher in the rankings. With the growing shift to mobile devices, video content can present the same information long-form content can, in a format that is easy to consume and works perfectly regardless of the device. So why not include videos?
You need to be using AI & Automation
Artificial intelligence (AI) is quickly becoming the driving force behind many services, including content creation. AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. This can help your business tailor content directly for your consumers, driving up engagement and sales.
Changes in SEO: Semantic Search & Search Intent
Think about how Google analyzes your content. The search engine doesn’t just evaluate keywords in a search box anymore; now it considers the content of a query and drills down to determine user-search intent. Moving forward, so much of the SEO world will be shaped by how and why people search for things on the internet. While that may seem simple, it’s rooted in something a little more complicated: semantics. Content marketers can leverage semantic search to their benefit by going beyond using primary keywords to include related terms, questions, and phrases in their content. The businesses that understand their audience’s intent and the questions they’re asking will achieve better organic search rankings.
Personalization is Key
Being able to personalize your content for your customers is key to driving engagement. As a business, you want to focus your time creating content your customers will find helpful and engaging, therefore, leading them to choose you. Take Netflix, for example. Once you’ve watched a show, Netflix recommends shows for you based on what you previously watched. This is a prime example of a brand using personalization!
User Experience Should Be Your Top Priority
At the end of the day, user experience is everything. If your customers can’t access your site or have a hard time navigating, they’ll find another site (probably a competitor’s site) that works much better. When designing a digital experience, always keep your customer in mind.
- Is your site easy to use?
- How fast does it load?
- Is it easy to find?
- Does the site structure make sense?
Put yourself in a customer’s shoes and focus on the simple things. To keep your pages ranking in 2021 and beyond, user experience will be just as important as on-page/off-page SEO, if not more so.
It’s no secret that keeping up with digital marketing trends can be a challenging process. If your business is struggling with where to begin, RED66 is here to make it easy for you. Reach out to us today, we’d love to chat.