RED66 Marketing is proud to have won a West Michigan Public Relations Society of America (WMPRSA) Silver PRoof Award for Best SEM for our work with client, Custom Indoor Cycles.

The WMPRSA PRoof Awards recognize the work of public relations and communications practitioners in the West Michigan area that demonstrates skill, creativity, and resourcefulness to address a communication challenge. The Best SEM category recognizes the tactics that helped to improve search engine marketing, or SEM, through paid results on major search-based advertising platforms that had a positive return on investment.

Custom Indoor Cycles SEM Campaign Delivers 1137% ROI

When the COVID-19 pandemic hit last year, gyms and cycling studios closed across the country, and Custom Indoor Cycles needed to pivot their business model to stay alive. RED66 designed and developed a new website with eCommerce functionality and started a paid advertising campaign utilizing platforms like Facebook, Instagram, and the Google Ad Network.

With a total budget of around $90k for the entire year in paid advertising and design costs, the RED66 team helped Custom Indoor Cycles achieve over $1 million in online sales with a return on investment of 1137%.

Read our detailed Custom Indoor Cycles Case Study here. 

“When it comes to online and digital marketing, especially the paid ad side, every business needs a valuable return on that investment. It is easier to quantify when there is an online sales component, and Custom Indoor Cycles is no exception. We’re thrilled that WMPRSA recognizes all that goes into the different campaigns and tactics related to SEM,” shared Rebecca Dutcher, president of RED66 Marketing.

Ready to get found online? We can help!

We know how important it is to be found online. When you are found by the right people at the right time, it can make a huge impact on your bottom line. At RED66, we can help you bring traffic to your site via search by helping you create a solid website foundation and strong web marketing plan, all while helping build your digital footprint. These things take time and sadly there are several agencies that make empty promises. If you’re struggling to see progress with search engine marketing, we’re here for you. Contact us today and let us know what questions we can answer for you.