Blog Articles & Resources
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5 Ways to Successfully Execute a Social Media Strategy
Picture this: you work as a Human Resource Manager and are responsible for hiring and recruiting summer interns. Like many other businesses and corporations, an extensive hiring process is imperative to ensure that you’ve chosen the perfect employee. After reading...
Should Your Brand Be Utilizing TikTok?
Over the last year, the short-form mobile video app, TikTok, has exploded in popularity with no signs of slowing down anytime soon! A ton of this success can be attributed to the impact that COVID-19 had on the digital space. With newly acquired free time and a need...
Top Tips for Working Remotely as a New Employee
Whether you’re a new employee working remote, or like thousands of workers who were forced remote over the last year, we know working remote is going to be a big part of many jobs now and in the future. COVID-19 changed the way we work, how we work and where we work. ...
ROI of Website Maintenance
During the last year, over 12,000 stores have closed in the United States alone due to the COVID-19 pandemic. To adapt and survive, many businesses went digital, and as a result, the e-commerce industry has grown by 44%. For a physical store, cleaning, stocking,...
The Digital Marketing Metrics That Actually Matter
When it comes to measuring digital marketing, it can be extremely easy to get distracted by all the different numbers you can pull. Add in that some agencies can pull numbers that seem incredible, yet they lack the explanation of what it means to your business. If you...
RED66 Marketing Wins a WMPRSA Silver PRoof Award for Best SEM
RED66 Marketing is proud to have won a West Michigan Public Relations Society of America (WMPRSA) Silver PRoof Award for Best SEM for our work with client, Custom Indoor Cycles. The WMPRSA PRoof Awards recognize the work of public relations and communications...
Put a Halt to the Hassle: Keep Track of your Company’s Login Information
One of the first things we do when onboarding a new client is ask for access to their website, social media accounts, email marketing platform, Google My Business page, and Google Analytics. For some clients, this task is resolved through a simple email. For others,...
What I Learned in my Internship that I Didn’t Learn in School
As I went through my undergraduate program at Grand Valley State University, I often heard from graduates that “everything you do for your job, you learn on the job.” My program at GVSU offered me more information than I thought while hearing this constantly during my...
What Does it Take to Have a Successful Website?
They need several different components Our approach is that you should always view your website as a living, breathing marketing tool. It’s never done. The website is the wheel, but there are many spokes that make it work. These spokes include design, SEO, copy,...
Don’t Leave Your Marketing to Luck
Top Questions to Ask Yourself When Creating a Marketing Strategy Happy St. Patrick’s Day! While there are some things that we can leave to luck, your marketing shouldn’t be one of them. Unfortunately, we know there are still quite a few people who rely on luck...
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