Blog Articles & Resources
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Who Are Your Best Customers and Why?
As a small business, the drive to better know and understand your audience has become very important. Why? Because everyone is trying to build customer awareness, brand recognition, and consumer loyalty. Marketing talk of the town is about user experience – which...
Top Tips for Creating and Maintaining Social Media Content
When it comes to curating, scheduling, and planning your social media content, it’s normal to feel a little overwhelmed. We see it happen to clients all the time. But by focusing on the development of a strategy when it comes to all of your content, you can streamline...
NEVER Promote Your New Website the Day of Launch
New websites are exciting New websites are a lot of work New websites will have potential issues at the time of launch What?! You ask... We know. Websites take several weeks or months to plan, design, develop, create content and get to the point of going live. You are...
Traditional Vs Digital Marketing. Is There a Difference?
Marketing is a word that can morph and evolve based on the whim of the person wielding it. But if you cut to the core of the word, the idea is simple: identifying a market for your product or service and communicating its worth to that market, including both internal...
Budgeting Your Posts. How Often Should You Post?
These days, every business has a presence on social media. Be it Facebook, LinkedIn, Twitter, Instagram, etc., and they are all very unique sites, so how often should you post on them? Is there one hard and fast rule to live by? There are some general guidelines, but...
Personal Branding 101
As marketers, when we think of personal branding we think of branding in general. Big brands and little brands work so hard to clarify their message. To clearly outline and display who they are… what they ‘mean’… And how they want to be perceived in the market by...
Long Live Email Marketing
Reach more prospects and expand your digital footprint with a single click. Let’s talk about email marketing. While it may be something that triggers an eye roll due to its bad wrap as junk mail, it’s honestly a very big piece of your sales and marketing strategy – or...
How to Advertise Effectively on Google AdWords
Google AdWords or Pay Per Click (PPC) advertising, can be an expensive lesson if you’re not careful. We’ve heard it from many clients and countless other businesses that have invested money in this advertising tool with little or no success. Frustrating to be sure,...
Facebook’s Algorithm Change and Your Business Page – Our Top 5 Takeaways
Everyone and their mother is talking about the changes to Facebook’s algorithm that will impact news feeds everywhere. The basic goal is to make them more personal by prioritizing your friend’s and family’s content over pretty much everything else. If you have a...
8 Ways Blogging Impacts Lead Generation and Website Traffic
Nearly every business today is utilizing the Web to help generate sales leads and impact their bottom line - but not all are doing it effectively. Sure, you’ve heard about blogging, but do you know how blogging can help you increase relevant website traffic? Let us...
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