The elusive LinkedIn. Many still think of LinkedIn as a place for your online resume. However, it’s also a social media platform created for networking, business development, and of course recruiting or finding your next position. Most people don’t treat it differently than other networks. We’re here to tell you that LinkedIn requires a very specific way of interacting and utilization, especially when it comes to marketing your business.
In the most basic of terms, it’s important to think of LinkedIn as a business networking event. It’s a space where people seek to do business with one another, so it should be treated as such. Although it’s considered a social media platform, it shouldn’t be used in the same ways as Facebook or Twitter. It’s not casual or personal, but professional and information-seeking. This differentiation can be difficult to understand, but we’re here to help! Let’s talk about some of the best ways to use LinkedIn and how to make the most of it for your business.
Share relevant articles as it relates to your business.
Make sure that you’re sharing important and relevant information on your company’s business page. Share content that relates to the industry you’re in, your business’ own blogs, or other sources of information related to the services you provide. Share information that is a resource for your customers and prospects.
Join LinkedIn groups and be active in them.
The group function in LinkedIn is extremely helpful and a great way to widen your reach and engage with like-minded individuals. If you thought groups were going away, they’re not. They’re recently revamped and continue to evolve to provide better interaction and conversation among group members. Search for groups related to your industry, and post content and engage with others in the group. You can also use them to see what the competition is up to and to participate in pertinent conversations.
Use high-quality images.
The right kind of media can change how people interact with your information. We’ve transitioned toward being an almost completely visual society, engrossed in imagery and rich media. As a result, it’s important to make sure you’re incorporating solid photos with your articles or information. Not only will this draw people in, but it’ll probably encourage them to click and continue reading. We recommend using your own photos when you can.
Customize URLs and optimize your company’s LinkedIn page.
This makes your business’ LinkedIn page easy to find and easy to search. Build a quality description, incorporating relevant keywords and SEO-friendly phrases. By making sure that your profile is up to date, you’ll only encourage more conversations and interaction.
If you’re looking for more advanced ideas for marketing your company’s page on LinkedIn, LinkedIn itself has some great tips, like promoting content and creating career pages. Head here for more information!
LinkedIn might seem a little intimidating, but it’s really simple to use. With these tips and helpful ideas, you’re certain to build an effective company page. If you have any questions, RED66 Marketing is here to assist you with all of your marketing needs. Contact us today, and simply email us a question. We’re happy to help!