RED66 Blog

why would a business want to develop a marketing strategy

A Marketing Strategy is Crucial to Your Business’ Success: Here’s Why

By Sara Wesche / December 19, 2022 / Comments Off on A Marketing Strategy is Crucial to Your Business’ Success: Here’s Why

Have you ever wondered, “why would a business want to develop a marketing strategy?” A marketing plan is essential, but it’s nothing without a marketing strategy. Search Google, and you can find thousands of quotes about the importance of planning. But, what is a plan without a strategy? Typically, a plan is a list of…

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how can creative marketing increase your sales

Hone Your Creativity, Reduce the Noise Around You, and See Your Sales Grow

By Trent Rantala / December 14, 2022 / Comments Off on Hone Your Creativity, Reduce the Noise Around You, and See Your Sales Grow

Takeaways from the Detroit Digital Summit 2022 on how creative marketing can increase your sales. Mobile devices have increased the noise around us to a level unmatched in our history. All of this noise and distraction can make it difficult to be creative and expand on new ideas. Jenny Haggard, Spotify’s Lead in Creative Strategy…

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how blogging drives sales

5 Ways to Use Your Blog Content as a Sales and Marketing Tool

By Sara Wesche / November 30, 2022 / Comments Off on 5 Ways to Use Your Blog Content as a Sales and Marketing Tool

Depending on how long you’ve been in the sales and marketing game, you may remember a time when every tactic was based on an outbound contact. A business would send its sales message to its audience through advertising, direct mail, outbound calling, or even door-to-door selling.  While many of those strategies are still used (and…

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why use wordpress for website

Why WordPress Is This Agency’s Web Development Platform of Choice

By Vanessa Lansdale / November 16, 2022 / Comments Off on Why WordPress Is This Agency’s Web Development Platform of Choice

You may be wondering, “why should I use WordPress for my website?” But first, it’s important to realize that no two websites are the same. From design to domain and everything in between, websites are unique digital and visual representations of an organization, its values, products, and services. For each unique company, there is an…

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how to recession proof your business

4 Ways to Build a Resilient, Recession-Proof Business

By Nicole Kelly / November 14, 2022 / Comments Off on 4 Ways to Build a Resilient, Recession-Proof Business

It’s never been a better time to recession-proof your business. As 2022 comes to an end, I think of all the uncertainty we all felt this past year (or two). We’ve experienced an ongoing global pandemic, which led to dramatic changes on how we conduct our daily lives. This doesn’t even include the economic fluctuations,…

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marketing during a recession

When the Going Gets Tough, Where Should You Focus Your Marketing Efforts?

By Sara Wesche / November 9, 2022 / Comments Off on When the Going Gets Tough, Where Should You Focus Your Marketing Efforts?

Should we brace for marketing during a recession? Bloomberg Economics says there’s close to a three-in-four recession probability by 2024. Economists at Deutsche Bank AG, one of the first major banks to forecast a recession, now expect one to begin in mid-2023; Wells Fargo & Co. predicts the same. Nomura Holdings Inc. expects one even…

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content repurposing service

The True Value of Repurposing Content

By Emily Rudoni / October 26, 2022 / Comments Off on The True Value of Repurposing Content

In today’s digital space, it can seem increasingly overwhelming to tackle all “the things” (as our founder often says).  However, sometimes, all your website needs is a little content refreshing and repurposing to keep your audience interested. But first, this question needs to be answered: what is content repurposing? What is Content Repurposing? Content repurposing…

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what is community relations

Importance of Community Relations for Small Businesses

By Delaney Miesch / October 19, 2022 / Comments Off on Importance of Community Relations for Small Businesses

What is community relations? In the last decade, businesses have become increasingly concerned with social responsibility. Social responsibility is when individuals and companies act in the best interests of their community, environment, and society as a whole.  A large part of social responsibility that is often overlooked is community relations- which may just be the…

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think like a customer

Think Like a Customer In All Content Marketing

By Trent Rantala / October 12, 2022 / Comments Off on Think Like a Customer In All Content Marketing

Whether you’re selling a product, a service, or yourself, thinking like a customer is the key to making long-lasting connections. When was the last time you enjoyed hearing someone spout off all of the things that make them amazing without any concern for the people around them- never? Empathy is crucial to building genuine connections.…

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lessons learned from internship

What I Learned as a Marketing Intern (That I Didn’t Learn in School)

By Samantha Lutke / October 10, 2022 / Comments Off on What I Learned as a Marketing Intern (That I Didn’t Learn in School)

After a little over 5 and a half months of soaking in knowledge at RED66 Marketing, my marketing internship has come to a close. Throughout the way, I’ve learned more than I thought I would and have expanded my skill-set farther than any collegiate class I’d taken thus far.  Here’s my take the lessons I’ve…

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