B2B marketing tools are constantly created and improved in today’s world. In a world where technology rules, it’s easy to get lost and overwhelmed by the number of tools offered to you.
Below, we outline 5 B2B marketing tools you should use.
The Current B2B Marketing World
Before we get started, let’s talk about the reality of being a B2B marketer.
Regardless of your industry, the overarching goal of a marketer is to execute strategic digital activities that drive traffic and generate qualified leads and sales. However, there are several challenges that B2B marketers face when acquiring sales and leads.
B2B marketers often target a small market segment, creating a challenge that makes it difficult to reach their audience with their content. As a result, converting leads to sales can take longer than B2C businesses.
Therefore, it becomes crucial that you use relevant keywords, share valuable industry content, and take extensive steps in getting to know your audience.
So, what are some tools that B2B marketers can use in this landscape? Let’s dive in.
B2B Marketing Tool #1: Twilert
In today’s world, social media has become a necessary daily activity. With close to 4 billion users, businesses can leverage this to reach new audiences and gain trust and authority.
If you haven’t already guessed, Twilert is for those businesses with a presence on Twitter. In short, it’s 1 of the 5 B2B marketing tools that enables you to receive regular email alerts when people tweet about you, your brand, product or service, or keyword.
Not only can this tool bring opportunities to your business, but it can also answer questions you have. The best part? You’re in full control of the alerts you receive.
Here’s a quick breakdown of how it works:
Select Search Terms
The first step is deciding what you want to search for. This could be a brand name, keyword, competitor, or anything else you’re interested in. The sky’s the limit!
Use Twilert search filters to narrow down results by location, time, people, or words. Take a look at the results and experiment until you’ve found what you want.
Once you have found your area of interest, you can save an alert, and Twilert will notify you when the search terms are mentioned. You can set this alert to sound immediately, daily, weekly, or at whatever time works for you.
B2B Marketing Tool #2: Google Alerts
If your business doesn’t use Twitter, no worries; there are plenty of other platforms allow you to do the same thing.
We all use Google, and if you’re not quite ready to dive into a program that analyzes a specific social media platform, Google Alerts is a great alternative.
Like Twilert, Google Alerts will notify you when a web page, newspaper article, blog, or other research matches your search terms. It also takes less than a minute to set up and is completely free.
The process is similar to Twilert, and is as follows:
Choose Your Keywords
When choosing keywords, ensure that they are unique to your brand. Oftentimes, inputting brand names such as Apple and Nike can tend to bring back noise.
As a result, you will receive alerts about topics that might not be relevant to your customers. So, sit down and do a brain dump of all of the unique keywords that represent your brand.
Select the Frequency
If you already struggle with email overload, then you might not be a fan of receiving Google Alerts every time it detects a relevant piece of information. The good news is that you can choose when you receive these alerts.
Whether you choose to receive them daily, weekly, or monthly, the choice is up to you.
Choose Your Sources
Unfortunately, Google Alerts doesn’t cover social media. However, that shouldn’t impact your decision to use the platform.
Depending on your business type, you can choose to receive alerts that track news, blogs, videos, or even books.
B2B Marketing Tool #3: Answer The Public
Another popular useful tool for B2B businesses is Answer The Public. As we know, SEO is a crucial part of marketing as it makes your website more visible and creates opportunities to turn prospects into customers.
In short, this tool allows you to enter a topic, brand, or product to get raw search insights directly from the minds of your customers.
So, how exactly do you use this tool?
Enter Topic in Search Bar
Like Twilert, this could be a brand name, keyword, product, and more. Once you have entered your topic, it is time to hit the search button.
Analyze Questions Asked
When searching on Google, we all know about the box that pops up under the search bar. They attempt to finish our question by showing trending questions others have asked regarding the topic.
After conducting your search on Answer The Public, it will summarize these questions. From there, you can determine which are relevant to your audience.
After choosing a question related to your field, you can begin creating content. Whether it be a blog, social media post, or email, this information will be crucial to add as it is most relevant to your audience.
B2B Marketing Tool #4: Rev.com
A tool that most marketers might not consider using is a recording/transcription app, such as Rev.com. While the idea of recording a casual coffee conversation may seem silly, it can greatly benefit your business.
Not only does this tool allow you to be fully present with your client, but it also eliminates the stress of writing every detail down during the conversation. Recording apps can also enable you to coach your team more effectively as they better understand your company’s customer or buyer persona.
It may also help you create campaigns, as marketers can pay close attention to certain phrases or words that they can leverage to best help them target their audience. You can also use this tool to convert a video to written content, such as a blog, email newsletter, whitepapers, and more.
Lastly, you can capture details you may have missed or forgotten, preventing any misunderstandings.
B2B Marketing Tool #5: Social Media Newsrooms
The last of the 5 B2B marketing tools recommended for businesses is social media newsrooms. While sharing content from sources other than your business may seem unimportant, that is not the case.
Sharing industry-related content is crucial and can help build trust with your customers and prospects. However, you need to ensure that your news comes from reliable and trustworthy sources.
Generally, we recommend sharing one to two articles a week, but ultimately, the choice is up to you. Regardless, sharing other people’s content is a form of support that many customers find admirable in the social media space.
B2B Marketing Tools Make Marketing Simpler
Choosing to become a B2B marketer has its challenges, but these are the 5 B2B marketing tools that you can use now to your advantage.
Every business has unique needs, but we hope this has provided insight that you may find helpful in your work. We’re all about using tools that make life a little easier.
Let us know if you need help utilizing any of these tools. We’re always here to help!