Web Design & Development
Our Approach To WordPress Web Design & Development
Everyone knows a “guy” - or in this case a “girl” - who can help with a website design. These days that is a blessing and a curse. It creates lots of noise you have to wade through as you consider who would best help you with your website design and development project.
Our approach is to design a website that serves as a hub of information for your target audiences. We consider how the website will help you become more efficient in lead generation, sales, customer communication, support, and even back-office processes like bill payments, account information, and more.
We have experience with simple web development projects for lead-generating marketing websites on WordPress to fully customized web-based applications that integrate with ERP software systems, house sales information, customer dashboards, customer-specific portals, and more. The goal is to build a website that works for your business goals.
You Can Get a Website Anywhere
Many of the same thoughts, considerations, and details you put into adding a new piece of equipment or offering a new product line for your business should go into creating your new website.
Yes, it is that big of an investment and should last you several years, if not more, when planned, designed, and developed properly.
Why We Use WordPress
For nearly all of our clients, we use WordPress to help build and run their sites. WordPress is one of the most user-friendly website-building applications with seamless integrations and plugins, such as Beaver Builder and Elementor.
These applications provide simple website maintenance features and easy-to-edit and update pages.
WordPress offers a lot of great functionality out of the gate and options for customization to meet your website needs. We can work with other platforms, like SquareSpace and Wix, but WordPress is our jam.
What Are Key Website Development Factors to Consider?
- Cost
- Reliability - Where it’s hosted, ease of support
- Look & Feel -Design aspects, user experience, and design investments
- Features & Functionality - What does it need to do, what can it do to enhance user experience, and is it worth it for the ROI
- Performance Integrations
- Maintenance - Are you able to maintain and edit the site on your own, or do you need outside development help? (We create all of our client sites so that they can maintain the site on their own)
- Support - Who will support the website if/when you need it? Your hosting provider can play a role but know that WordPress and any WordPress plugins have regular updates that need to be managed for the integrity of your site.
Why Is Website Maintenance Important?
If you’ve ever developed a website, you know it takes time and effort - and focus away from your “real job.”
Websites are never done. So, it’s important to plan how your site will be kept fresh and updated for visitors. Accurate product and service information, contact info, inventory measures, and more keep your site current.
Does that sound like a lot to you? That’s okay; that’s where we come in. Whether you are looking to do minor updates to your existing website or a major website overhaul, then let’s have a conversation.
RED66 Marketing Website Portfolio.
Here’s a look at some of our website work. Imagine what we could do for you! Check out more of our portfolio work here.
Dinks & Dingers
Client since 2023.
Opened by Beer City Open pickleball tournament winner Andy Anderson, Dinks & Dingers is the premier spot for pickleball, wiffle ball, drinks & food with friends in Kentwood, MI; just outside of Grand Rapids. The club offers six indoor pickleball courts and four covered and heated outdoor courts, so pickleball fans can play outside all year long!
SERVICES
Web Design & Development
Online Marketing & SEO
Brand Development
Lemon Fresh Bins
Client since 2022.
Opened by entrepreneur Lee DeJonge in 2021, Lemon Fresh Bins is a garbage can cleaning service in the greater Austin, TX area. While not the only service of its kind in the area, their fun, brightly colored brand, use of lemon-scented eco-friendly odor neutralizer, and Lee's experience as a franchisee sets them apart. In fact, our founder and president knows Lee from his other business at Shine Window Cleaning—another one of our clients!
SERVICES
Web Design & Development
Online Marketing & SEO
Mickey's Linen
Client since 2023.
Mickey's Linen is a fourth-generation family-owned and operated linen rental company, founded in Chicago in 1930. Over the years, they expanded their operations to six locations, from Milwaukee, WI to Hammond, IN, with their headquarters in Chicago, IL. Their dedication to quality service and exceptional company culture set them apart in the industry.
SERVICES
Web Design & Development
Online Marketing & SEO
Shine
Client since 2022.
Shine’s vision is to create a brighter world through their residential and commercial window cleaning and lighting services. During the holidays, Shine provides all the design, installation, and storage for customers’ holiday wreaths, garland, decorations, lighting and more.
SERVICES
Web Design & Development
Online Marketing & SEO
Franchise Marketing
Social Media Marketing
Brand Development
Direct Marketing
Collateral
Battle Creek Unlimited
Client since 2017.
Battle Creek Unlimited is a nationally recognized economic development organization, creating a dynamic, equitable, and prosperous landscape for the Battle Creek, Michigan community.
SERVICES
Web Design & Development
Ace First Aid & Safety
Client since 2022.
As a locally owned and operated first aid and PPE supplier, Ace First Aid & Safety’s top priority is to provide customer loyalty; while also providing the highest first aid materials for their customers. Ace First Aid & Safety is affiliated with Ace ImageWear, a locally owned uniform supplier also based in Houston, Texas.
SERVICES
Web Design & Development
Shine
Client since 2022.
Shine’s vision is to create a brighter world through their residential and commercial window cleaning and lighting services. During the holidays, Shine provides all the design, installation, and storage for customers’ holiday wreaths, garland, decorations, lighting and more.
SERVICES
Web Design & Development
Online Marketing & SEO
Franchise Marketing
Social Media Marketing
Brand Development
Direct Marketing
Collateral
Gallagher Uniform
Client since 2013.
Gallagher Uniform has been servicing most of Michigan and northern Indiana since 1893. Now, they’re the leading independent, family-owned uniform and laundry service provider in southwest Michigan and northern Indiana.
SERVICES
Web Design & Development
Social Media Marketing
Online Marketing & SEO
Brand Development
Direct Marketing
Collateral
Vehicle Graphics
Terre Haute Chamber of Commerce
Client since 2017.
Established in 1913, the Terre Haute Chamber of Commerce has been committed to creating a community that’s a great place to live, work, and do business. Their vision is to build a vibrant, growing and sustainable business economy that provides prosperity and quality life throughout the region.
SERVICES
Web Design & Development
Online Marketing & SEO
Presidio
Client since 2020.
Presidio Insurance Solutions not only helps businesses effectively insure their truck fleets, but also align their corporate structure to protect assets and manage risk. Their founder, Keith Klingenberg, has 30+ years of logistics experience and a broad range of understanding within the transportation industry.
SERVICES
Web Design & Development
Online Marketing & SEO
Brand Development
Roscoe
Client since 2021.
Going back to the Roaring 20s, Roscoe Uniform Services has given four generations of Chicagoans the Midwest service with a smile they expect. Family-owned and operated since 1921, their company motto “take pride” reflects four generations of hard work, a commitment to continuous improvement, and a strong sense of community.
SERVICES
Web Design & Development
Online Marketing & SEO
Social Media Marketing
Brand Development
Direct Marketing
Collateral
C3 Wellness Spa
Client since 2022.
C3 Wellness Spa’s mission is to help clients achieve rejuvenation through massages, acupuncture, and holistic therapies—delivering complete, comprehensive care (the "three C's" C3 Wellness Spa is named for). Founder and CEO Crystal Bethea is a veteran, licensed massage therapist, and cosmetologist, who helps her community and many veterans with physical ailments, mental health, and promotes healthy lifestyles.
SERVICES
Web Design & Development
Curtis Fluids
Client since 2022.
Since the early 1960s, Curtis Fluids has offered high-quality, high-performance fluids for a range of applications among manufacturers of all kinds. They emphasize waste reduction by providing top-quality water-soluble and straight oil metalworking fluids that are engineered for high performance.
SERVICES
Web Design & Development