From your website and blogs to social media, videos, and even podcasting, digital marketing is so many things! These mediums, and more, are a part of the digital marketing umbrella.

How is Digital Marketing Different from Traditional Marketing?

Digital marketing is defined as any marketing that uses electronic devices to reach potential or current customers.

In our opinion, the old days of traditional media, new media, digital media are gone; it’s all just marketing. We just have a lot more digital channels available today.

Many digital channels are free to start with but most require paid advertising or sponsored posts to obtain solid reach.

When you use digital media, you have a lot of options. The most important channels are always where your target audience is.

Who Is Your Audience?

Are they product engineers who aren’t on social media? Perhaps they are locked in a basement somewhere developing the next amazing device.

Great - what trade associations do they belong to, what magazines are they reading, and can we reach them via direct mail or phone calls? (Yes, those are still marketing channels, too).

Or, is your audience a savvy 30 something who loves technology and uses search and social media for all of their information, news, and resources? They probably haven’t picked up anything printed in years!

Where do they hang out? How are they interacting with those channels? How can we connect with them, and those who influence them?

It's All Marketing

Yes, much more is done digitally today. But it still starts with the right message, at the right time, to the right prospect.

So, let’s work together to create the best digital marketing strategy for your business. Give us a call to start the conversation.